Despite the continued rise in omnichannel consumer expectations, only 37% of retailers worldwide are offering buy online, pick up in-store (BOPIS), according to OrderDynamics. Retailers with more than 250 stores are twice as likely (50.7%) as chains of 10 to 50 stores (25.0%) to offer these services, indicating that BOPIS is still a larger retailer’s game.
UK retailers are the most advanced when it comes to BOPIS adoption (referred to as click-and-collect throughout the market). These retailers have a 67% adoption rate, nearly 10 percentage points ahead of companies in the Nordic region (Sweden, Norway and Finland). In comparison, only 29.1% of U.S. retailers have adopted BOPIS. Among those U.S. retailers, only 28.5% actually informed customers about the offering on the front page of their web sites.
The research also revealed that, among the retailers analyzed:
- 88.8% have standard e-Commerce capabilities, such as the ability for shoppers to create a virtual shopping basket and purchase goods online;
- 68.4% provide basic inventory visibility to online consumers;
- 59.9% allow shoppers to buy online and return in-store (BORIS); and
- 75.7% offer free shipping to consumers meeting a minimum purchase value threshold.
Shoppers Must Pay An Average Of $64 To Qualify For Free Shipping
Despite the pressure to establish lower free shipping thresholds, 13.9% of retailers set free shipping minimum orders at more than $100.
The three retail sectors most inclined to offer free shipping thresholds include:
- Home furnishings: 89.6%;
- Footwear: 88.7%; and
- Health/cosmetics: 86.0%.
OrderDynamics investigated retail web sites to determine the e-Commerce capabilities, policies and offerings of more than 1,000 retailers from the U.S., Canada, Australia, the UK and the Nordic countries (Sweden, Finland and Norway).