Forever 21, a specialty retailer of women's and men's clothing and accessories, is promoting two mobile apps for the holiday season: an augmented reality app, F21POP, and an updated mobile commerce app. Both are available for download on iPhones and iPads. "We want to blur the boundaries between fashion and technology,” said Linda Chang, Global Marketing Director for Forever 21, in a press release. “Our customers are digitally savvy and we strive to bring fast technology to fast fashion. Our new mobile apps allow us to engage our customers on a new level while making their shopping experience easier and more exciting." Both apps were designed to help bridge the gap between in-store and online shopping experiences. F21POP utilizes advanced image recognition technology, offering consumers access to exclusive holiday campaign videos. Using the app, shoppers also can place their phones in front of storefront windows, Forever 21 advertisements and the retailer magazine to watch images come to life.