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Target, Williams-Sonoma, Bath & Body Works and More Line Up for Netflix’s Bridgerton Season 3 Bonanza

Scene from Bridgerton season 3 on netflix
Bridgerton season 3 will arrive on Netflix May 16. (Image courtesy Netflix)

Retailers and brands are gearing up for the season three debut of the Netflix hit series Bridgerton, which will drop May 16, 2024: Target, Williams-Sonoma, Primark, Bath & Body Works, Ruggable, The Knot and Maxbone are among the long list of partners planning to bring the period drama to life at retail.

The full slate of Bridgerton-inspired products will be on display May 11 when the Bridgerton Promenade takes over New York City’s Gansevoort Plaza, transforming the public space into a Regency-era market. The day-long event will be open to the public from 11 a.m. to 6 p.m., with entrance on a first-come basis. Fans will be able to select a floral bouquet, take photos, check out and sample Bridgerton-inspired treats and products, enjoy themed music and performances and enter for the chance to attend the Bridgerton season three, part one world premiere. Regency attire is “encouraged, but not required.”

The panoply of partners releasing product for the new season include:

  • Target with an exclusive collection from lifestyle brand Izzy & Liv featuring robes, pajamas, slippers, gifts and hosting essentials;
  • Williams-Sonoma with an expanded spring collection for its Bridgerton collab that launched this past winter, including new floral dessert plates, teacups and a matching teapot as well as an assortment of cookies, cakes, candies, baking and beverage mixes;
  • Ruggable blends the dreamy aesthetic of the Regency period with present-day functionality in its new collection of five rug styles inspired by the series’ iconic motifs and extravagant settings;
  • The Bridgerton Artist Series, which features a collection of products from emerging artists, including a tea gift set, varsity jacket, journal, blanket, brooch, bonnets, crewnecks and hand-etched vintage mirrors, all available on the Netflix.Shop online;
  • Primark’s Bridgerton collection, which brings a romantic Regency feel to a range of items such as a satin robe, pajamas, teacups and saucers that will be available in stores in May;
  • Selkie will offer a capsule collection featuring voluminous gowns and dresses, along with jackets and corsets;
  • Hot Topic and Her Universe will release an apparel collection;
  • Milan-based global beauty brand Kiko Milano has debuted a new 24-piece limited-edition beauty collection of face, eye and lip products, available now at Kiko stores worldwide and arriving at Nordstrom in the U.S. on May 1;
  • Bath & Body Works has a 36-piece collection of custom Bridgerton-inspired home fragrances, including candles, room sprays, mists, wallflowers, soap and accessories;
  • Verizon has partnered with British fashion brand Elizabeth James and Casemate for an exclusive line of Bridgerton phone cases, and is hosting a themed AR experience at 300 of its locations across the country that will let users virtually don regency-era outfits to attend a ball hosted by the Queen;
  • High-end French pastry brand Maison Ladurée will launch a collection of macarons and patisseries on May 1 at select Ladurée flagship stores worldwide and online;
  • The Republic of Tea has debuted four teas inspired by the season’s lead characters;
  • International Delight has two new creamers — Bridgerton Berries & Crème and English Toffee —  as well as a Berries & Crème Iced Coffee, now available at Walmart and other major U.S. retailers;
  • Luxury British cookie company Biscuiteers has designed a collection of iced lemon-flavored biscuits (a.k.a. cookies) in a keepsake tin;
  • Last winter, Allure Bridals and Queen Charlotte costume designer Lyn Elizabeth Paolo debuted a wedding collection inspired by the Bridgerton franchise, and late this spring they will release a new wedding dress. Each dress in the collection features a hidden Bridgerton reference — a bee detail on the zipper and a hidden B somewhere in the gown.
  • The Knot has launched a Bridgerton wedding stationery collection; and
  • Pet essentials brand Maxbone has unveiled the first-ever Bridgerton-themed line of pet products, including a multifunctional leash set, a romantic flower appliqué jumper and a rope plush toy inspired by Lady Whistledown’s Society Papers. Later this spring, Maxbone also will release a varsity bomber jacket and carrier bag as well.

While this might be Netflix’s most expansive retail outing yet, it’s certainly not the streamer’s first. The media brand launched a website for merchandise inspired by its hit shows in 2021, followed by a multi-brand pop-up in LA’s The Grove mall in 2022 as well as a dedicated section at more than 2,400 Walmart stores. Now the company is planning two permanent stores, set to open in 2025, the first of which will be located at Pennsylvania’s King of Prussia Mall in a two-story, 120,000-square-foot space formerly occupied by Lord & Taylor.

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