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E-Commerce

E-Commerce is no longer a standalone channel for most retailers. What happens online is co-mingled with what happens in the store and through other shopping channels. Many forward-thinking retailers are revamping their business structure so that the e-Commerce executives can work closely with other-channel executives. Yet, the online environment continues to present unique challenges to merchants, around efficiency of page click-throughs, addition of interactive elements and improvement of the checkout process.

Walmart Brasil Will Shutter E-Commerce Site

  • Published in News Briefs
Walmart Brasil is taking an unconventional route to retail transformation, closing down its e-Commerce site and converting 20 of its underperforming hypermarkets into wholesale stores. The decision caps years of efforts that never really took off since Walmart launched the Brazilian e-Commerce division in 2011. While Walmart is a top…
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Zulily Partnership Helps Planet Motherhood Deliver 600% Growth For Elliott & Vine Brand

Debbi Schulman established Planet Motherhood in Brooklyn in 1988, launching the company after being unable to find fashionable, correctly fitting and affordable maternity clothing during her own pregnancies. Now a multi-generational business, the company is run by both Schulman and her daughter Ariella Weitzman, and has continued to grow YOY with…
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How To Streamline Your Retail Business’ Digital Footprint

Software can help or hurt your business, depending on how you leverage it. Sometimes business owners can be overwhelmed by technology and are too afraid to implement solutions that would, after the initial learning curve, make their work easier. If you find yourself unsure of where to begin with technology, use these as your starting point. You’ll quickly see how much time you can save and how much more accurately you perform regular tasks.

Farmstead Launches Predictive Behavior-Based ‘Smart Shopping List’

  • Published in E-Commerce
Farmstead, an online grocer of locally sourced produce based in San Francisco, has introduced a Smart Shopping List feature, designed to predict what products customers need based on factors including weekly shopping history, buying signals and what’s already in their cart. The grocery company uses proprietary AI and machine learning technology to predict grocery trends and consumer purchasing habits. The technology helps Farmstead keep prices for certain products below the averages in Bay Area supermarkets. 

CEO Q&A: How Flont Crafted A ‘Jewelry As A Service’ Experience Via Exclusive Partnerships

The rise of “try-before-you buy” and subscription-based business models has hit just about every corner of retail, including a once-unlikely category: jewelry. One company, Flont, is seeking to bring high-end jewelry to online shoppers for a cheaper price, all while taking away the risks of buying expensive merchandise outside the store. Flont members can keep and swap jewelry as often as they like, or simply rent pieces for three days at a time. Memberships start at $59 per month, enabling shoppers to borrow up to $1,500 in jewelry at all times, and go all the way up to $379 per month to borrow as much as $8,000.

Google Drone Subsidiary Receives FAA Approval For Delivery Business

  • Published in E-Commerce
Google subsidiary Wing Aviation LLC has become the first drone operator to receive government approval as an airline, an important step on the path to having legal authority to deliver packages, according to Bloomberg. The company plans to begin routine delivery of small items from local retailers in Blacksburg and Christiansburg, Va. in the coming months.

How to Boost E-Commerce Revenue During A Slow Sales Month

If you’re scrambling to generate revenue during slower months, it can feel like you’re doing more for less. But don’t despair. There are still plenty of would-be buyers to be had. Driving revenue could be as easy as using seasonal slowdowns effectively, getting focused and implementing a few sales saving strategies to get you through the slump and back on the up and up. Think of the following practices like a Whole30 for your online store — a healthy way to get back on track and increase sales during inevitable downturns.

Exclusive Q&A With Babylist CEO: How Video Content And Multi-Retailer Data Spur Registry Growth

Last year’s bankruptcy and liquidation of Toys ‘R’ Us shook up the toy industry, but the simultaneous closure of sister retailer Babies ‘R’ Us also created a gap in the baby products market that new players are eager to fill. One of these companies, Babylist, is positioning itself to appeal both to modern parents and to the loved ones who buy gifts for them. Babylist is a universal baby registry that enables customers to add items from any store, or even to ask for meaningful gifts that can’t be bought in stores, whether it’s a home-cooked meal or a service such as house cleaning or dog walking. The company’s growth has been impressive; in fact, Babylist saw 4Xyear-over-year retail revenue growth in 2018. During that time, more than 1.5 million people gave more than $250 million in gifts on the Babylist platform, with users spending a total of 40 hours building and tweaking their registries.

Is Your E-Commerce Site Prepared To Combat Digital Shoplifters?

Every day, millions of consumers jump online to purchase products they want and return those they don’t. However, if online retailers have critical weaknesses in their database architecture, they may be susceptible to significant financial loss from digital shoplifting. For example, digital shoplifters can manipulate transactions to their benefit so that a shopper buys a pack of $10 pens online, adds a $2,000 laptop during checkout, but pays only for the pens. Another shoplifter can trick a retailer into accepting a $50 gift card that allows them to spend $500. Could your business be at risk? In November and December of 2017 consumers spent $108.15 billion online — a 14.7% increase from the 2016 holiday season — but lost significant revenue due to shrink (a loss of inventory related to theft, shoplifting, error or fraud). To put things in perspective, shrink cost retailers about 1.33% of sales on average in 2017 — a total impact on the overall U.S. retail economy of a whopping $46.8 billion. In today’s rapidly expanding and competitive online retail environment, the stakes are higher than ever, with the potential to have a significant impact on our global economy.

Is Your Web Site Prepped To Ride A Wave Of Busy Traffic?

Around the world, retail e-Commerce sales worldwide are forecast to nearly double between 2016 and 2020, with nearly one in four online shoppers shopping at least once a week. The influx of online buyers has challenged enterprises as they struggle to keep their technology up-to-date to meet the demand. As with most sectors, technology, particularly mobile, has had a significant impact on the retail industry. An interesting fact though is that the average consumer doesn’t necessarily prefer digital over physical, or vice versa. But retailers that focus on giving customers a seamless experience and that leverage technology to do that certainly do stand to gain the most.

Exclusive Q&A: How Anheuser-Busch Taps Online Beer Sales Via Retail Partnerships

As many as 28% of U.S. consumers don’t realize that they can buy beer online, which helps explain why only 6% of the adult population has purchased beer through that channel, according to Anheuser-Busch and Mintel. But while the online market currently makes up less than 1% of beer sales, it has plenty of room for growth — there’s potential to reach 10% to 20% of total beer sales in the U.S., according to Carolyn Brown, Head of eCommerce, North America for ZX Ventures, the global growth and innovation arm at Anheuser-Busch InBev. ZX Ventures contributed 10% to the brewing company’s 2018 revenue growth — another indication that online beer sales are building up a head of steam.

3 Compelling Ways Women Are Shaping Online Shopping

Women are the world’s most powerful consumers, with a global income projected to hit $18 trillion within the next five years. They manage 85% of all consumer purchases and are more likely than men to buy online. In fact, women are heading to the web for the bulk of their purchases: 63% of women shop online for clothing and accessories, 54% for beauty and personal care and 59% buy electronics and technology from the web, according to research by PopSugar. Because of their purchasing power, women are redefining expectations of the online shopping experience, requiring retailers to optimize for mobile, offer personalization and create compelling content to be in with a chance at winning their dollars. Here’s how those three strategies are shaping online shopping — and how retailers can get onboard.
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