Online wholesale marketplace Bulletin has launched a Shopify sales channel app, enabling merchants to more easily integrate their product listings and better manage orders to grow their brands via wholesale partnerships.
[Editor’s note: Both Bulletin and Retail TouchPoints are subsidiaries of live event and media company Emerald.]
Through the new integration, merchants can now bulk import their product listings from Shopify to Bulletin, and any updates made in Shopify will be automatically synced to the Bulletin platform. The integration also features real-time inventory syncing between Shopify sites and Bulletin, with approved orders on Bulletin seamlessly pushed to Shopify to enable simplified, centralized fulfillment.
“Founded by former retailers, Bulletin understands the challenges of running a small business,” said Syd Alperowicz, VP and General Manager at Bulletin in a statement. “We champion and support these entrepreneurs by offering buyers credit terms to ease cash flow and a marketplace that delivers leads and sales with the most brand-friendly commission rates. This Shopify integration builds on that by simplifying operations and supporting growth.”
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A number of Bulletin client brands, such as St Soleil, Jane West and Trend 36, already have adopted the integration and are seeing benefits.
“Bulletin’s new Shopify sales channel app has significantly reduced our workload by pushing orders from Bulletin directly into Shopify, eliminating the need to manually create them,” said Rajvansh Chikliwala, COO at Trend 36 in a statement. “We’re always looking to reduce manual touch points and streamline workflows, and this app certainly helps us do just that.”
As wholesale retail continues to move online, Shopify has actively sought to expand its role in the B2B side of ecommerce. The ecommerce platform already has an integration with fellow wholesale marketplace Faire, and in September 2023 Shopify also took a financial stake in that company.
