As its name implies, TechStyle represents a marriage of technology and fashion. It’s the parent company of successful, fast-growing brands including Fabletics, JustFab, ShoeDazzle and FabKids. TechStyle uses proprietary technology, personalization and vertical integration to create a winning combination of subscription e-Commerce with brick-and-mortar retail. The emphasis on technology comes naturally to Co-CEO and Co-Founder Adam Goldenberg, who has been a serial tech entrepreneur since the age of 15. At 17 he sold his Gamer’s Alliance web site to Intermix; he was then offered a full-time position there, becoming COO at the age of 20. In this exclusive Q&A, Goldenberg reveals what makes TechStyle unique, including a heavy reliance on data, an emphasis on speed, and fruitful collaborations between data scientists and fashion merchandisers.