Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information.

Only 6% Of Marketers Have Captured A Single View Of Customers

Only 6% of marketers say they have attained a single view of customers to support their cross-channel marketing goals, according to a study from Signal. However, 90% of marketers understand that achieving a single view across all touch points and devices is important or essential to reaching these goals. Signal conducted an online survey between January and March 2015 to garner insights from 171 marketing professionals in the U.S., Canada, Europe, Latin America, Asia and the Middle East. Marketers in the retail and consumer durables industry represented 24% of the respondents — the highest of any other industry. One third of survey respondents said they integrate multiple purchased solutions in-house to capture a single customer view, while the same amount of respondents said they use a combination of in-house and external solutions.

GoSpotCheck Streamlines Field Audit And Survey Execution

During their scheduled audit routine, sales reps and merchandisers often must gather data around specific products, inventory levels and pricing. This data, whether tracked through spreadsheets, paper forms or photos, can be difficult to analyze once it is sent back to management. Mobile data collection software from GoSpotCheck enables brands to streamline their sales and merchandising team’s surveys, audits and reports. Retailers can provide the GoSpotCheck mobile app to their sales teams to get real-time information on merchandising, product line performance and competitive research.

Advance Auto Parts Selects Teradata For Analytics Optimization

Advance Auto Parts, an automotive aftermarket parts provider, has selected Teradata as its Enterprise Data Warehouse (EDW) provider. Leveraging EDW, Advance Auto Parts will be equipped to aggregate data from multiple sources in order to perform advanced analytics and boost business results. The Teradata platform at Advance Auto Parts includes…

ShopperTrak Taps Former Ericsson Exec For CTO Position

ShopperTrak, a provider of consumer behavior insights and location-based analytics, has appointed Adan K. Pope as its Chief Technology Officer (CTO). Prior to joining ShopperTrak, Pope served as VP of Technology and CTO for the Business Unit Support Solutions at Ericsson. During his tenure at Ericsson, Pope was responsible for leading the overall vision and strategy of the unit.

True Religion Implements Order Management And BI Solutions From Epicor

  • Published in News Briefs
Premium denim designer and clothier True Religion is expanding its partnership with Epicor by implementing the Epicor QuantiSense Retail Business Intelligence solution and the Epicor ShopVisible cloud retail order management solution. True Religion initially deployed numerous solutions from the Epicor Retail SaaS engagement model in 2013, including: Epicor Retail Store…

Independent Running Retailers Of Canada Improves Data Integrity And Timeliness With Askuity

In order to improve business practices such as merchandising, marketing and the overall customer experiences, retailers require timely access to accurate and actionable data. However, many retailers lack this real-time data connection, which leads to lost business opportunities. The Independent Running Retailers of Canada (IRRC) is trying to improve the data connection by leveraging Askuity, a Big Data analytics platform designed to connect retailers and product manufacturers with insight and information. As a coast-to-coast alliance of locally owned, community-driven specialty running stores, IRRC aims to share knowledge, experience and business best practices with all members, according to Nowshad Ali, Executive Director of IRRC.

ShippingEasy AutoShip Helps Streamline Shipping Processes

To scale their businesses, online sellers have to manage and streamline shipping processes, which can be tedious and prone to errors. The time it takes to print labels and ship products out can add up over the course of a year, and can be frustrating during peak selling periods such as the holiday season. E-Commerce shipping solution provider ShippingEasy has released AutoShip, a predictive analytics solution that uses advanced algorithms to automate shipping-related decisions to help improve operational efficiency.

Leveraging The Internet Of Things And Supply Chain Intelligence To Drive Superior Customer Experiences

Retailers today are facing serious competitive pressures. The adoption of new sales channels, the abundance of product options and the emergence of mass personalization are driving consumer expectations and price sensitivity, which, erodes brand loyalty. Managing and synchronizing information across channels continues to be a pressing yet challenging priority for retailers, particularly those looking to implement an omnichannel strategy. Today more than ever, savvy retailers are turning to technology in an effort to streamline processes and create a better customer experience. In order to fully leverage real-time intelligence, many retailers are applying a concept known as the Internet of Things (IoT). This is essentially a giant network of “things” that are connected to the Internet and/or to each other. More specifically, it is a network of physical objects containing embedded technology that allows it to communicate or detect the relationship between people-people, people-things, and things-things.

Teikametrics Acquires Lab Escape

Teikametrics, a provider of pricing and inventory optimization solutions for Amazon third-party sellers, has acquired Lab Escape, which provides heat map visual data discovery software. By integrating the Lab Escape software into its suite of analytics tools, Teikametrics is positioned to help e-Commerce retailers leverage Big Data to solve valuable problems, according to Alasdair McLean-Foreman, CEO of Teikametrics.

Digital Geo Targeting Helps Make Customization A Reality

Using customized content that is tailored to specific shopper segments, retailers can create more relevant, compelling and successful campaigns.   Digital Geo Targeting from Blueocean Market Intelligence is designed to help retailers improve customer segmentation and optimize campaigns based on individual shopper behaviors. The platform also collects valuable and timely intelligence regarding the success of campaigns and initiatives.

REVOLVE Improves Product Sell-Through By 20% With OrderDynamics

To succeed in an omnichannel world, retailers need to break down the silos between their marketing, merchandising, operations and finance departments. By removing these boundaries, businesses can improve communication and collaboration, and share data more effectively across the organization. REVOLVE, a fashion e-Commerce retailer, is eliminating business barriers by implementing OrderDynamics’ Dynamic Action application, which analyzes data across a retailer’s organization, and outlines immediate, detailed actions that can drive profit. In REVOLVE’s case, the retailer needed to better connect the dots between item-level exposure, customer return rates, pricing and inventory levels.

Custora Raises $6.5 Million In Series A Funding

Custora, a New York City-based marketing software startup, has raised $6.5 million in a Series A funding round led by Foundation Capital. Greycroft Partners and Valhalla Ventures also contributed to the round, which Custora will use to help scale sales and marketing operations and build out its B2C marketing software platform. In 2011, Custora raised a seed round of financing and has grown consistently over the past few years. The company’s current list of retail clients include Ann Taylor, Bonobos and Guess?.

ShopperTrak And shopkick Partner To Create Comprehensive Beacon Solution

ShopperTrak, a provider of location-based analytics solutions, is partnering with shopping app company shopkick to develop a beacon and analytics offering designed to empower retailers to engage in-store shoppers and enhance the overall brand experience. As part of the agreement, ShopperTrak’s product suite will integrate with shopBeacon hardware from shopkick.…
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