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Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information.

Macy’s.com Sees 12% Boost In Online Sales With Predictive Analytics

Best-in-class retailers are embracing predictive analytics to track and understand consumer behaviors, and better tailor marketing campaigns across channels. Some retailers have hired data scientists to examine the plethora of factors and data points that need to be considered to sufficiently predict future shopper behaviors. Macy’s.com successfully implemented InfiniteInsight from…
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Skincare Brand Expands Business With Personalization

Over time, consumers establish a set of favored brands and products, especially when it comes to their beauty and skincare routines.  Because bath and body product preferences hinge so heavily on individual tastes and experiences, brands in this category have an opportunity to engage and convert users by delivering offers and incentives that align with individual wants and needs.  To appeal to individual shoppers, 100% Pure, an all-natural bath and body brand, is investing in personalizing the cross-channel shopping experience. With its recent implementation of AgilOne, 100% Pure is in the process of segmenting its customer base and tailoring offers, incentives and content to buyers’ behaviors. 

Beating Showrooming And Webrooming With Advanced Analytics

Even though most final purchases are still completed in-store, shoppers are spending more time online prior to arriving at the POS. Two specific phenomena are affecting the buying journey today, explained Russell Evans, VP of Marketing at ShopperTrak, in a recent Connected Consumer Series webinar, titled: Tapping Into The Benefits Of Next-Generation Store Analytics: Showrooming: When shoppers conduct online research while standing in the store, then complete those purchases online. Webrooming: When shoppers spend time researching products online before going to the store. Perimeter Analytics = More shoppers; Interior Analytics = More buyers; and Performance Analytics = More revenue.

AgilOne Secures $25 Million In Funding

Predictive marketing company AgilOne has closed $25 million in a Series C investment round. Tenaya Capital led the funding round, with Next World Capital and Four Rivers Group participating as new investors. Other existing investors — Sequoia Capital and Mayfield Fund — also contributed. AgilOne will use the monetary contributions to expand its sales and marketing operations, and further develop its international footprint. To further support AgilOne’s ongoing growth, Tom Banahan, Managing Director at Tenaya Capital, has joined the company’s board of directors.

Urban Outfitters Appoints New President Of North America

Urban Outfitters Inc., a lifestyle specialty retail company operating under the Anthropologie, Bhldn, Free People, Terrain and Urban Outfitters brands, has appointed a new president for the Urban Outfitters brand in North America.  Trish Donnelly, who most recently served as President of Steven Alan, will join Urban Outfitters North America and report directly to Ted Marlow, CEO of the namesake brand. Donnelly’s tenure will begin on July 14, 2014.

Einstein Noah Restaurant Group Taps MicroStrategy For BI Upgrade

Best-in-class merchants are using advanced business intelligence (BI) solutions to provide executives with a wealth of store-level and chainwide data. With this information readily accessible at any time and across devices, team members have the knowledge and resources to improve the customer experience and in turn, boost bottom-line results. With more than 850 locations nationwide, Einstein Noah Restaurant Group is one of the largest operators and franchisors of specialty bagel restaurants in the U.S. Specializing in bakery-café fare such as specialty coffees, bagels, pastries, wraps and sandwiches, the Einstein Noah Restaurant Group brands include: Einstein Bros., Noah’s and Manhattan Bagel. In 2013, Einstein Noah Restaurant Group launched a major business intelligence initiative and increased investment in MicroStrategy, according to Daniel Cunningham, SVP of IT for Einstein Noah Restaurant Group. Although the company had been a MicroStrategy customer for more than a decade, Einstein Noah Restaurant Group recently upgraded to the latest version of the solution and added mobile application licensing.

The “New Normal” In Retail

As the consumer becomes more empowered, with the help of technology and social media, retailers need to rethink their strategies in order to successfully engage today’s shoppers in a meaningful way, and ultimately retain their business. In a recent webinar, titled: Digital Disruption and the Retail Experience, executives from VSN Strategies and Confirmit discussed the role of Big Data in the process of understanding the shopper experience and how mobile solutions are required in order to gain the most leverage out of customer feedback.

IHL Group Releases Mobile POS Vendor Database

IHL Group, a global research advisory firm specializing in retail technology, has released the Mobile POS Vendor Database. The data service is designed to track the shipments of mobile POS by vendors worldwide such as Apple, Motorola Solutions, HP and Samsung. Data from the IHL Mobile POS Vendor Database is…
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Roundy’s Focuses On Customer-Centricity With Symphony EYC

Roundy’s Supermarkets Inc., a Milwaukee, Wisconsin-based retailer, has implemented Symphony EYC Customer Insights to create more customer-centric business processes across its grocery and pharmacy brands.  Using the Customer Insights solution, Roundy’s will leverage analytics to improve product selection, communication and other functions across all stores and pharmacies.
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Delivery.com Connects Consumers To Local Businesses

Location is becoming a more prominent piece of the marketing puzzle as time-starved consumers become more eager for resources that help them achieve daily tasks.Delivery.com was founded as a way to connect consumers to businesses that are close to their homes. Initially focused on restaurants that deliver, the Delivery.com business has expanded to liquor and grocery stores, and will soon offer access to nearby laundry and dry cleaning services. Rather than doing an extensive online search through Bing or Google, consumers can go to Delivery.com, enter their address and receive detailed information on local businesses.

68% Of Retail CIOs Say They Aren’t Using Data To Its Full Potential

Of all the resources CIOs can leverage to gain insight on the success of their company’s business strategies, the use of Big Data is lagging, according to a recent study commissioned by Tata Consultancy Services (TCS). While more than two thirds (68%) of retail CIOs said they collect data, they agreed that they were not maximizing its full value. Additionally, only 47% of survey respondents said they have invested in cross-channel analytics to effectively engage consumers across channels. Only 25% of retailers have plans to invest in Big Data analytics in the future.
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