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Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information.

Tyco Strengthens Analytics With Google Cloud Collaboration

  • Published in News Briefs
Tyco Retail Solutions is collaborating with Google Cloud to strengthen its market leadership in next-generation real-time analytics, and store execution and performance solutions. The companies will work to deliver retail use cases marrying real-time edge intelligence and decision making with core cloud computing. The initial phase of the partnership integrates…
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How Amazon Flexes Its Private Label Muscle

Amazon has a number of powerful assets, from logistics expertise and one-click payments to its quasi-captive audience of Prime members. But one of its strongest weapons flies almost under the radar: the retailer’s growing “muscle” in private label. “Amazon has access to more customer search and purchase data than anyone else,” said James Thomson, Partner, Buy Box Experts. “This data, properly analyzed, gives Amazon a huge advantage over all brands, most of which can at best buy scanner data from the odd retailer. With its own customer data, Amazon is able to know the product gaps and price points that are likely to succeed.”

STRATACACHE Creates Interactive ‘Store’ On NRF Show Floor

  • Published in News Briefs
Visitors to the STRATACACHE booth #2074 at the NRF Big Show Jan. 14-16 will be able to see how marketing technology, sensors and artificial intelligence can combine to improve in-store experiences for consumers in an immersive “store” environment. The booth’s back wall features a persona-building visualization technology demonstration, highlighting real-time…
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The Secret To Retail In 2018: Win Customers With A Connected Workforce

Have you ever noticed the most successful retail businesses have a fairly simple plan? Author Michael Leboeuf said it best: “A satisfied customer is the best business strategy of all.” What truly makes an exceptional customer experience is at the heart of every business — its employees. From stores to corporate headquarters to warehouses and distribution centers, employees are driving customer loyalty and creating lasting impressions on the shopping journey. Consumers now expect personalized and intelligent interactions with retail associates and brands. Employees expect mobility and connectivity regardless of locations to gain access to information anytime, anywhere. At the same time, technology teams are facing expanding complexities with dated legacy systems and the need to modernize infrastructure. If not addressed, these challenges can lead to high employee turnover, siloed communications, unsatisfied customers and inconsistent customer engagements.

New Kantar Consulting Firm Encompasses Retail, Brand And Marketing

Kantar has launched an integrated retail, sales and marketing consultancy, Kantar Consulting, by merging its four founding brands: Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer. The new firm employs more than 1,000 analysts, thought leaders, software developers and expert consultants. Kantar Consulting will provide a range of…
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Study: Outdated Planning Solutions Hamper Customer-Centricity

Retailers know that success in today’s environment requires them to align their systems and organizations around fulfilling customer-led demand. But outdated planning systems and the legacy of channel-specific inventories still present major stumbling blocks many retailers. Still, brands including Uniqlo, Zara and Bonobos have solved some of these challenges, in part by more closely aligning customer data with planning systems. In its 2017 Merchandise Planning Benchmark Survey, Boston Retail Partners (BRP) set out to gauge the current state of retail planning processes and systems, including merchandise planning, assortment planning and localization, store planning, allocation, omnichannel demand planning and space planning. “To innovate the customer experience, [retailers] must transform their disparate systems, processes and organization into one cohesive environment with the ability to offer customers a seamless shopping environment across any channel and the capability to deliver merchandise immediately — wherever it is needed,” according to the report.

Electronic Express Adopts Omnichannel Solution Suite

  • Published in News Briefs
Electronic Express has selected the Jesta I.S. retail platform to support its goal of unified commerce. The Nashville-based retailer, which was founded in 1983 as a single 80-square-foot store, has grown into the largest independent consumer electronics and appliance retailer in Tennessee. However, rapidly increasing e-Commerce sales had created a significant…
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How Mobile Data Integration Is Turning The Shopping Mall Into The Third Place

Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food courts and lonely mall Santas. But as the holiday shopping season approaches, that dreary picture is far off from reality for the innovative retail centers that are fostering modern-day community spaces. By creating experiential and social environments where people convene more than simply “buy stuff,” commercial retailers and brands are establishing what have come to be known as society’s third places — the next stop after home and work. It’s this lifestyle experience-driven reimagining that is reinvigorating yesterday’s shopping mall, and in many cases, mobile technology and data is behind the evolution.

Why Retail And Hospitality Are Getting Personal

Technology has certainly shaped how we shop. Today’s retail and hospitality strategies reflect companies’ responses to ubiquitous consumer technology. Smartphones alone have dramatically shifted power from companies to consumers by giving consumers abundant retail research, hospitality reviews and mobile commerce at their fingertips. As a result, consumers have come to expect an experience that acknowledges their individuality with relevant service.

Exclusive Q&A: How Alex And Ani Elevates Personalization To The Gift-Giving Level

Personalization is a complex but necessary task, which can become even more complicated when the holiday season rolls around and gift-giving gets into high gear. Alex and Ani, a brand built on the premise of customization, is tapping the benefits of personalization to help consumers choose the best gifts for their friends and family. In an exclusive interview with Retail TouchPoints, Katherine Bahamonde Monasebian, Head of Marketing and E-Commerce at Alex and Ani details why:

Cash In Data Analytics: 5 Big Data Use Cases for Retail

The retail industry continues to accelerate, and with it, the need for businesses to find the best retail use cases for big data. Sales alone are expected to grow by 3.5% in 2017, and e-Commerce continues to make massive gains with an expected growth of 15% this year, according to Kiplinger. New sources of data, from log files and transaction information, to sensor data and social media metrics, present new opportunities for retail organizations to achieve unprecedented value and competitive advantage in an expanding industry space.

Exclusive CDO Q&A: The 24/7 Innovation Culture At 7-Eleven

While “innovation” may not the first word that comes to mind when you think about a convenience store, it’s always top of mind at 7-Eleven. In fact, Chief Digital Officer Gurmeet Singh believes that a retailer with the size and scope of 7-Eleven needs to be at the forefront of innovation, particularly when it comes to the customer experience. The C-store behemoth serves a lot of customers: 55 million per day at its 63,000 stores around the world, totaling 20 billion transactions per year. In this exclusive interview with Retail TouchPoints, Singh, the company’s first Chief Digital Officer who also recently added Senior Vice President, Chief Information Officer to his title, provides insights into the company’s culture of innovation, including:

3 Key Strategies That Drive Success At 1-800-Flowers.com: Exclusive CMO Q&A

In this exclusive Q&A, Amit Shah, CMO of 1-800-Flowers.com, details the three initiatives that are helping to grow the 41-year-old brand. He also talks about getting “bolder” with email personalization and the steps to competing with Amazon. Today, 1-800-FLOWERS, Inc. owns a number of different gifting brands, including: 1-800-Flowers.com, 1-800-Baskets.com, Harry & David, FruitBouquets.com, The Popcorn Factory, Cheryl’s Cookies, Wolferman’s, Moose Munch and Simply Chocolate.
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