Lacoste Expands NFT Loyalty Experiences in New Virtual Store
Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand...
NewsAugust 1, 2023
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Lacoste Evolves NFTs into Community-Focused Loyalty Program
French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to...
NewsJune 30, 2023
How NFTs Could Change the Game for Loyalty Programs
Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we...
Executive ViewpointsJune 12, 2023
Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward
Retailers never get a rest: there’s always a new digital advertising platform to master. Today, NFT campaigns are...
Executive ViewpointsJune 1, 2023
NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful
In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3...
FeaturesMay 26, 2023
Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement
Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the...
Executive ViewpointsApril 3, 2023
NFTs will Bridge the Gap Between the Real World and the Metaverse
The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail...
Executive ViewpointsMarch 17, 2023
Can NFTs Revolutionize the Retail Industry?
Featuring: Ash Pampati, Head of Partnership, Metaplex Are you in on the NFT craze or playing it safe?...
PodcastsMarch 6, 2023
CNBC: Fanatics Offloads Stake in NFT Company as ‘Crypto Winter’ Batters Digital Assets
Sports ecommerce platform Fanatics is divesting its 60% majority stake in NFT company Candy Digital, with Fanatics Founder...
NewsJanuary 5, 2023
Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs
Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade,...
NewsNovember 22, 2022
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach...
NewsNovember 16, 2022
GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch
GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the...
NewsOctober 31, 2022
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs....
Executive ViewpointsSeptember 21, 2022
GameStop Continues Push into Web3 with NFT-Based Loyalty Perks
GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods...
NewsSeptember 15, 2022
Starbucks Adds NFTs to Loyalty Program, Plans to Reach 45,000 Global Stores by End of 2025
Starbucks is preparing for the future with Starbucks Odyssey, a new experience that will be powered by Web3...
NewsSeptember 14, 2022
Tiffany Marries NFTs With Jewelry in Limited-Edition CryptoPunks Collection
Tiffany & Co. will launch a collection of 250 non-fungible tokens (NFTs) on Aug. 5, 2022 that can...
NewsAugust 3, 2022
eBay Acquires NFT Marketplace KnownOrigin
eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded...
NewsJune 23, 2022
LookHUMAN Debuts NFT-Based Rewards Program
Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible...
NewsApril 26, 2022Featured
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