Resource Center - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Sat, 19 Oct 2019 21:27:36 -0400 RTP en-gb The E-Commerce Guide To Holiday Conversions https://www.retailtouchpoints.com/resources/type/e-books/the-e-commerce-guide-to-holiday-conversions https://www.retailtouchpoints.com/resources/type/e-books/the-e-commerce-guide-to-holiday-conversions The E-Commerce Guide To Holiday Conversions

The holiday season is a stressful time for e-Commerce businesses. Luckily for you, this e-Book features some great advice and quick wins for a successful holiday season.

Download the e-Book to discover:

  • The importance of great UX for increasing conversions;
  • Key focus points to get your online checkout running smoothly ahead of the holidays; and
  • 15 tips from leading industry experts on how to optimize your online store.

Check out the e-Book now!


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feed@retailtouchpoints.com (Mike Diana) E-books Thu, 17 Oct 2019 16:29:29 -0400
Online Retailers Struggle With Performance, Targeted Personalization And Product Availability https://www.retailtouchpoints.com/resources/type/research/online-retailers-struggle-with-performance-targeted-personalization-and-product-availability https://www.retailtouchpoints.com/resources/type/research/online-retailers-struggle-with-performance-targeted-personalization-and-product-availability Online Retailers Struggle With Performance, Targeted Personalization And Product Availability

Personalization, performance and product promotion are three of the key challenges digital commerce companies wrestle with. And all of these initiatives must consistently be measured against an engaging customer experience (CX). With customers punishing brands that provide poor experiences, what are the efforts that go into that wrestling — and how do they measure up to what other firms are doing?

To find these answers, Retail TouchPoints surveyed retail companies doing $100 million or more in sales.

Check out this report to learn:

  • Why performance, product findability and CX are top e-Tailers' concerns;
  • If retailers are using the right tools to predict shopper intent; and
  • The top tech retailers are using to deliver hyper-personalized experiences.

Download now!


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feed@retailtouchpoints.com (Roman Aguila) Research Wed, 16 Oct 2019 16:58:05 -0400
6 Trends Dominating This Year’s Holiday Shopping Season https://www.retailtouchpoints.com/resources/type/white-papers/6-trends-dominating-this-year-s-holiday-shopping-season https://www.retailtouchpoints.com/resources/type/white-papers/6-trends-dominating-this-year-s-holiday-shopping-season 6 Trends Dominating This Year’s Holiday Shopping Season

To find out more about how shoppers plan to approach their holiday purchasing this year, Shopkick surveyed 29,000 U.S. shoppers. This white paper explores six prominent trends that will define this year's holiday shopping season and provides recommendations from leading industry experts on how you can make the most of them.

Download the report and find out:

  • How to make the most of a shortened holiday calendar;
  • Why big brands and DTC companies are investing in pop-up shops;
  • The push-pull interest in "Grey" Thursday, or Thanksgiving;
  • The tried-and-true formula that makes Amazon and other marketplaces the competitors to beat; and
  • The biggest draws for rising shopper interest in BOPIS.

Check out the white paper now!


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feed@retailtouchpoints.com (Mike Diana) White Papers Mon, 14 Oct 2019 13:26:11 -0400
Only 20% Of Businesses Use Marketing Across The Entire Customer Lifecycle https://www.retailtouchpoints.com/resources/type/infographics/only-20-of-businesses-use-marketing-across-the-entire-customer-lifecycle https://www.retailtouchpoints.com/resources/type/infographics/only-20-of-businesses-use-marketing-across-the-entire-customer-lifecycle Only 20% Of Businesses Use Marketing Across The Entire Customer Lifecycle

Organizations spend twice as much on marketing to new customers than on existing ones — even though repeat customers spend 67% more than new ones. The bias toward acquisition versus retention is deep-seated: only 20% of businesses use marketing across the entire customer lifecycle.

In addition to the three acquisition stages of the customer lifecycle (awareness, exploration and engagement), retailers also must prioritize six remaining stages in order to reactivate consumers for long-term relationships.

Learn more about how marketers can convert one-time shoppers into recurring ones in this infographic from Manthan.

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Source: Manthan.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 14 Oct 2019 09:45:09 -0400
Payments Info Accounts For 64% Of Data Compromised In Retail Breaches https://www.retailtouchpoints.com/resources/type/infographics/payments-info-accounts-for-64-of-data-compromised-in-retail-breaches https://www.retailtouchpoints.com/resources/type/infographics/payments-info-accounts-for-64-of-data-compromised-in-retail-breaches Payments Info Accounts For 64% Of Data Compromised In Retail Breaches

Cybercriminals who attack retail enterprises know how to follow the money: nearly two-thirds (64%) of the data compromised in retail breaches during 2018 was payments-related. The rest of the compromised data was split between credentials (20%) and personal information (16%).

Retail remains a prime target for hackers, trailing only the hospitality and technology sectors in total number of lost or stolen data records.

Learn more cybercrime statistics in this infographic from Transaction Network Services.

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Source: Transaction Network Services.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 07 Oct 2019 15:16:20 -0400
Enhance BOPIS Operations With Expanded Fulfillment Options https://www.retailtouchpoints.com/resources/type/ipapers/enhance-bopis-operations-with-expanded-fulfillment-options https://www.retailtouchpoints.com/resources/type/ipapers/enhance-bopis-operations-with-expanded-fulfillment-options Enhance BOPIS Operations With Expanded Fulfillment Options

Consumers generally choose BOPIS because they don't want to pay a shipping charge and/or because going to the store is relatively easy. Their expectation is that they will get their order sooner than if they shipped the item to their home and that pickup will be fast, allowing them to enter the store, get their product and leave.

To meet the needs of these convenience-oriented customers, retailers may want to consider how automated locker systems can fit into their plans. By positioning automated lockers close to an entrance, retailers can address a BOPIS customer's immediate need: fast pickup.

Check out this iPaper to learn more about how automated locker solutions can streamline BOPIS fulfillment.

Want to learn more? View the iPaper now!


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feed@retailtouchpoints.com (Mike Diana) iPapers Fri, 04 Oct 2019 13:25:08 -0400
Become Technology Driven How Retailers Can Recalibrate Their DNA And Embed IT Into All Facets Of The Organization https://www.retailtouchpoints.com/resources/type/ipapers/become-technology-driven-how-retailers-can-recalibrate-their-dna-and-embed-it-into-all-facets-of-the-organization https://www.retailtouchpoints.com/resources/type/ipapers/become-technology-driven-how-retailers-can-recalibrate-their-dna-and-embed-it-into-all-facets-of-the-organization Become Technology Driven   How Retailers Can Recalibrate Their DNA And Embed IT Into All Facets Of The Organization

Technology impacts all areas of a retail business, but the most successful organizations across industries have "Tech DNA." But what does it mean to have Tech DNA?

It means that technology isn't just IT's responsibility — it's everyone's responsibility. And it's not just a line on a budget sheet; it's an enabler that will help your business survive and thrive amidst the next wave of disruption.

In addition, it means everyone has a centralized vision of how technology will help fulfill the brand promise, using business and customer data to create unified customer experiences.

Not sure how to develop Tech DNA when your organization is bound by years of legacy tools, processes and mindsets? Check out this iPaper to learn how to:

  • Understand the impact of "Industry 4.0" on retail's future by integrating the entire value chain into an end-to-end digital platform;
  • Become "Tech first, not tech later" by embedding technology into all areas of the business;
  • Be a "Digital Champion" instead of looking at technology as a reactive solution to one-off problems and pain points; and
  • Learn from leaders including Sephora, Stitch Fix and Netflix.

Want to learn more? Download the iPaper now!


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feed@retailtouchpoints.com (Mike Diana) iPapers Thu, 03 Oct 2019 14:51:42 -0400
Move From Point Of Sale To Point Of Service Through Full ERP Integration https://www.retailtouchpoints.com/resources/type/white-papers/move-from-point-of-sale-to-point-of-service-through-full-erp-integration https://www.retailtouchpoints.com/resources/type/white-papers/move-from-point-of-sale-to-point-of-service-through-full-erp-integration Move From Point Of Sale To Point Of Service Through Full ERP Integration

A quick trip to one of America's malls or department stores reveals a public space where people still enjoy an interactive, hands-on shopping experience that's yet to be emulated online.

After all, where else can you shop for an outfit at Nordstrom, get in on the latest fast fashion trend at H&M, enjoy a chocolate-dipped strawberry at Godiva, and catch a whiff of Lush's latest scents all under the same roof?

Unfortunately, many shoppers are driven online in droves due to lengthy checkout lines, empty shelves and having to shop at multiple stores. However, these frustrations can all be solved by blending a customer-centric approach with an all-in-one business management platform.

This white paper will:

  • Demonstrate why retailers need to obsess over the customer experience;
  • Identify the limitations and "pain points" of traditional POS systems; and
  • Show how a unified, cloud-based ERP can help retailers across all categories meet the everchanging demands of the modern customer.

Download the white paper now!


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feed@retailtouchpoints.com (Mike Diana) White Papers Wed, 02 Oct 2019 17:01:20 -0400
Learn What Different Generations Want From Retailers https://www.retailtouchpoints.com/resources/type/white-papers/learn-what-different-generations-want-from-retailers https://www.retailtouchpoints.com/resources/type/white-papers/learn-what-different-generations-want-from-retailers Learn What Different Generations Want From Retailers

Retail executives often talk about the need to improve the online and in-store customer experiences, drive in-store traffic and to engage with customer in meaningful ways. But this is easier said than done – especially across generational cohorts.

This report is filled with interesting insights into consumer motivations spanning the Gen Z, Millennial, Gen X and Baby Boomer cohorts. Find out what's driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.

Check out this report to learn:

  • How retailers are keeping pace with generational shoppers;
  • The importance of building a brand relationship; and
  • Keys to winning with shoppers in both digital and physical experiences.

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feed@retailtouchpoints.com (Mike Diana) White Papers Wed, 02 Oct 2019 15:18:19 -0400
76% Of Millennials Are More Likely To Splurge On Their Pets Than Themselves https://www.retailtouchpoints.com/resources/type/infographics/76-of-millennials-are-more-likely-to-splurge-on-their-pets-than-themselves https://www.retailtouchpoints.com/resources/type/infographics/76-of-millennials-are-more-likely-to-splurge-on-their-pets-than-themselves 76% Of Millennials Are More Likely To Splurge On Their Pets Than Themselves

Pet owners are a major economic force in the U.S.: shoppers spent $72 billion on their pets in 2018, averaging out to $1,300 per owner. Millennials are the biggest spenders of all, with these pet parents spending an average of $1,704 on their "fur babies."

Even frugal shoppers are willing to open their wallets for their furry friends: 76% of Millennials and 50% of Baby Boomers are more likely to spend extravagantly on their pets than on themselves. Many retailers recognize the value of pets, and companies ranging from Home Depot to Sephora are welcoming them into their stores, while Louis Vuitton, Ralph Lauren and Coach are all producing high-fashion designs for dogs.

Learn more about how retailers can attract customers by appealing to their pets in this infographic from Hinsdale Humane Society and Nowsourcing.

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Source: Hinsdale Humane Society.

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feed@retailtouchpoints.com (Mike Diana) Infographics Tue, 01 Oct 2019 09:47:03 -0400