Resource Center - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Mon, 19 Aug 2019 04:33:42 -0400 RTP en-gb Retail Payment Trends: The Road To Frictionless Checkout https://www.retailtouchpoints.com/resources/type/reports/retail-payment-trends-the-road-to-frictionless-checkout https://www.retailtouchpoints.com/resources/type/reports/retail-payment-trends-the-road-to-frictionless-checkout Retail Payment Trends: The Road To Frictionless Checkout

Payment's place as the final step prior to ownership makes the checkout queue a key point for minimizing friction. Long, slow-moving queues have long plagued brick-and-mortar retailers, while user-unfriendly digital checkouts are a perennial e-Commerce problem, but new technologies are making significant headway in addressing these issues.

This new era in checkout is being powered by a wide array of solutions, each with different use cases and user bases. Retailers must understand their shoppers' habits and needs to find the right cure for their checkout headaches. Some of the solutions hitting the mainstream include:

  • Mobile payments: Even traditional cash registers can be sped up with mobile payment apps that eliminate the need for shoppers to dig through their wallets in search of cash, a credit or debit card;
  • Cashierless stores: While this technology can be prohibitively expensive, it may present new options for both the customer experience and labor cost savings as it develops; and
  • Alternative payment methods: Popular among younger shoppers, interest-free buy now, pay later solutions such as installment plans can encourage conversions and increase AOV.

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feed@retailtouchpoints.com (Mike Diana) Reports Thu, 15 Aug 2019 17:52:19 -0400
Counterfeits Cost Global Economy $323 Billion In 2018 https://www.retailtouchpoints.com/resources/type/infographics/counterfeits-cost-global-economy-323-billion-in-2018 https://www.retailtouchpoints.com/resources/type/infographics/counterfeits-cost-global-economy-323-billion-in-2018 Counterfeits Cost Global Economy $323 Billion In 2018

More than one in four consumers have unknowingly purchased non-genuine goods online, in many cases through seemingly legitimate channels: online marketplaces (39%), search engines (34%), mobile apps (22%) and advertisements (20%). All told, counterfeiting sucked $323 billion in value from the world economy in 2018, and in some cases, counterfeit products have caused consumer injuries or deaths.

The most commonly counterfeited product categories are:

  • Makeup (32%)
  • Skincare (25%);
  • Supplements (22%); and
  • Medication (16%).

Victims of fake or unsafe products can report the problem to the National Intellectual Property Rights Coordination Center at IPRCenter.gov. Learn more about what both brands and consumers can do to protect themselves from fake products in this infographic from Best Choice Reviews.

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Source: NowSourcing.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 12 Aug 2019 10:12:58 -0400
2019 Premium Loyalty Data Study: Will Your Customers Pay For A Loyalty Program? https://www.retailtouchpoints.com/resources/type/research/will-your-customers-pay-for-a-loyalty-program https://www.retailtouchpoints.com/resources/type/research/will-your-customers-pay-for-a-loyalty-program 2019 Premium Loyalty Data Study: Will Your Customers Pay For A Loyalty Program?

Your customers are deciding where they shop not only based on price and selection. So, what are you doing to ensure your customers have a genuine connection with your brand?

Forward-thinking retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the competition by creating unique experiences for them.

Check out this Research Report to learn:

  • What type of consumers will join your Premium Loyalty program;
  • How often your members expect to receive value; and
  • How to start leveraging Premium Loyalty as your differentiator.

Download the Research Report now!

Complete the form below to download:


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feed@retailtouchpoints.com (Mike Diana) Research Thu, 08 Aug 2019 16:14:57 -0400
31% Of Consumers Stressed About Back-To-School Shopping https://www.retailtouchpoints.com/resources/type/infographics/31-of-consumers-stressed-about-back-to-school-shopping https://www.retailtouchpoints.com/resources/type/infographics/31-of-consumers-stressed-about-back-to-school-shopping 31% Of Consumers Stressed About Back-To-School Shopping

Nearly one third of back-to-school (BTS) shoppers rate their typical experience as "extremely" or "very" stressful. What's bothering these consumers? A perennial retail challenge, out-of-stocks, bugs one third of BTS shoppers, and 18% dislike unorganized store presentations with inventory in disarray.

Retailers have plenty of motivation to keep their stores neat, orderly and well-stocked during the BTS season: 62% of consumers plan to visit two or three stores to get everything their kids need. The top categories for in-store shopping are:

  • School supplies (86%);
  • Clothing/apparel (82%);
  • Shoes (81%); and
  • Classroom supplies (76%).

For more BTS data, check out this infographic from Sensormatic.

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Source: Sensormatic.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Tue, 06 Aug 2019 10:32:26 -0400
B2B Personalization Buyers Guide: Finding The Right Solution And The Right Partner https://www.retailtouchpoints.com/resources/type/white-papers/b2b-personalization-buyers-guide-finding-the-right-solution-and-the-right-partner https://www.retailtouchpoints.com/resources/type/white-papers/b2b-personalization-buyers-guide-finding-the-right-solution-and-the-right-partner B2B Personalization Buyers Guide: Finding The Right Solution And The Right Partner

Personalization has become table stakes in many industries,
but B2B brings additional challenges. This makes selecting the
right vendor — not just the right solution — difficult. The sector has attracted attention from a wide variety of platform providers, some of which don't have the experience, expertise and ability to support the unique needs of B2B companies.

Moving your organization's personalization plans forward means first creating a strategy to find the right partner by getting past the buzzwords and marketing-speak that might be steering you in the wrong direction.

The process begins with a look inward at what you want to accomplish. Check out this guide to assess:

  • Different levels and types of personalization;
  • How to connect personalization to your brand;
  • The current vendor landscape; and
  • How to define important industry terms.

Check out the white paper!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Mon, 05 Aug 2019 10:57:14 -0400
Back-To-College Spending Accounts For 68% Of BTS Sales https://www.retailtouchpoints.com/resources/type/infographics/back-to-college-spending-accounts-for-68-of-bts-sales https://www.retailtouchpoints.com/resources/type/infographics/back-to-college-spending-accounts-for-68-of-bts-sales Back-To-College Spending Accounts For 68% Of BTS Sales

College-bound students are actually the big spenders of the back-to-school (BTS) season: the higher education segment accounts for $54.5 billion of the season's $80.7 billion in sales, approximately 68% of the total. Per-household spending on college goods is $976, with the largest purchases including:

  • Electronics ($235);
  • Clothing and accessories ($149);
  • Dorm/apartment furnishings ($120);
  • Food items ($99); and
  • Shoes ($83).

However, grade school BTS spending shouldn't be underestimated — it still reaches $696.70 per household. The top items for kids heading back to the classroom are clothing and accessories ($240), electronics ($203), shoes ($136) and school supplies ($117). Learn more about the dual nature of the back-to-school season in this infographic from The Shelf.

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Source: The Shelf.

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feed@retailtouchpoints.com (Mike Diana) Infographics Mon, 29 Jul 2019 10:55:36 -0400
Using An Omnichannel Retail Customer Data Platform To Create A Better Future https://www.retailtouchpoints.com/resources/type/white-papers/using-an-omnichannel-retail-customer-data-platform-to-create-a-better-future https://www.retailtouchpoints.com/resources/type/white-papers/using-an-omnichannel-retail-customer-data-platform-to-create-a-better-future Using An Omnichannel Retail Customer Data Platform To Create A Better Future

In the midst of e-Commerce growth, PARCO was faced with competing on convenience while marketing and maintaining its brick-and-mortar shopping outlets.

The company's goal was to employ a data-driven marketing strategy with one scalable system, garnering actionable insights to improve in- store customer service and increase customer lifetime value (CLV).

Check out this case study to learn more about the strategy that:

  • Delivered a 35% increase in store visits through deep digital insights from their loyalty app, POCKET PARCO;
  • Increased in-store traffic with IoT-driven promotions based on location and weather that drove a 25% purchase rate; and
  • Improved the repeat visit rate by 8% with insights based on unified survey, LTV and purchase data.

Download the white paper now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 12:01:29 -0400
The Retailer’s Guide: Seven Key Strategies To Grow Your Profits https://www.retailtouchpoints.com/resources/type/white-papers/the-retailer-s-guide-seven-key-strategies-to-grow-your-profits https://www.retailtouchpoints.com/resources/type/white-papers/the-retailer-s-guide-seven-key-strategies-to-grow-your-profits The Retailer’s Guide: Seven Key Strategies To Grow Your Profits

In this white paper, seven key strategies that organizations have used to grow their profits are explored. Ranging from actions for growing top-line revenue to managing regulatory burdens to simple cost-cutting tips, the seven strategies featured will help you free up scarce resources, maximize your company's strengths and grow your profits in 2019 and beyond.

You'll get strategies for:

  • Taking a 360-degree snapshot of your business;
  • Driving down costs by maximizing operational efficiency;
  • Fine-tuning your tax, regulation and compliance activities;
  • Selling more to your current customers;
  • Selling through more channels;
  • Identifying and exploiting new revenue streams; and
  • Expanding into global markets.

Get the report!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 11:25:31 -0400
From Data To Personalization: Mapping The Empowered Consumer Experience https://www.retailtouchpoints.com/resources/type/white-papers/from-data-to-personalization-mapping-the-empowered-consumer-experience https://www.retailtouchpoints.com/resources/type/white-papers/from-data-to-personalization-mapping-the-empowered-consumer-experience From Data To Personalization: Mapping The Empowered Consumer Experience

Today's sellers are surrounded by e-Commerce data. But most of it sits locked away, waiting for the day brands and retailers will unleash its true purpose.

Although data is constantly discussed, the terms are so vague — optimizing product data, making the most of consumer data — that it's virtually impossible to find any real meaning from it. This problem can no longer be ignored.

As e-Commerce continues to evolve at an incredible pace, data is emerging as the differentiator.

In this white paper, you'll discover how brands and retailers can leverage data to improve the entire buying process for their customers, including:

  • Why data is so important right now;
  • How to make the most of product data and consumer data;
  • Best practices for data transformation; and
  • Much more!

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 10:43:41 -0400
How Communications Platforms Drive Customer Engagement https://www.retailtouchpoints.com/resources/type/white-papers/how-communications-platforms-drive-customer-engagement https://www.retailtouchpoints.com/resources/type/white-papers/how-communications-platforms-drive-customer-engagement How Communications Platforms Drive Customer Engagement

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.

Organizations still using traditional communications methods are losing the customer experience battle. They need to modernize how they engage with customers, who are demanding more ways to interact with brands.

This report examines:

  • Reasons why organizations struggle to meet customer expectations;
  • How modern communications platforms are vital to winning in the customer experience;
  • Examples of organizations that put customer and employee experience first; and
  • Recommendations for evaluating communications platform providers.

Download the white paper now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Thu, 25 Jul 2019 17:45:53 -0400