Resource Center - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Sun, 16 Dec 2018 08:48:57 -0500 RTP en-gb Online Sales Jumped 24% Over 2017 During Black Friday Weekend https://www.retailtouchpoints.com/resources/type/infographics/online-sales-jumped-24-over-2017-during-black-friday-weekend https://www.retailtouchpoints.com/resources/type/infographics/online-sales-jumped-24-over-2017-during-black-friday-weekend Online Sales Jumped 24% Over 2017 During Black Friday Weekend

E-Commerce made a strong showing throughout the entire six-day period stretching from Thanksgiving Eve through Cyber Monday, clocking $26.59 billion in sales — a 24% increase over 2017. Each day of the holiday kickoff period registered online sales increases, ranging from a 19.9% jump on Cyber Monday to a 31.3% boost on Thanksgiving Eve.

Digital shoppers opened their wallets on Black Friday itself, with the average online transaction climbing from $135 in 2017 to $146 in 2018, an 8% increase.

Get a full roundup of Black Friday-Cyber Monday statistics in this infographic from Chargebacks911.

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Source: Chargebacks911.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 10 Dec 2018 10:16:14 -0500
How Investments In Customer Acquisition And Retention Deliver Strong ROI https://www.retailtouchpoints.com/features/special-reports/how-investments-in-customer-acquisition-and-retention-deliver-strong-roi https://www.retailtouchpoints.com/features/special-reports/how-investments-in-customer-acquisition-and-retention-deliver-strong-roi How Investments In Customer Acquisition And Retention Deliver Strong ROI

The first Retail TouchPoints Customer Acquisition and Retention Benchmark Report, based on a survey of 100 retail executives, offers insights and analysis about the most popular tools retailers are using both to attract and retain customers, as well as the methods they use to measure the success of their marketing initiatives.

Key findings include:

• Marketers credit both acquisition and retention strategies with a number of bottom line benefits, including increasing sales and revenue, boosting social content and growing both email lists and web site traffic;
• Digital outreach strategies, including social networks, email, online ads and paid and organic search, are retailers' top choices for customer acquisition;
Referral/advocacy marketing succeeds by combining both acquisition and retention, using satisfied current customers as brand advocates to bring in new shoppers;
• Influencer marketing is growing quickly, but many retailers are still struggling with ways to accurately measure its impact;
• Retailers rely heavily on monetary promotions to drive customer retention, but to improve their bottom line they should explore non-monetary ways to recognize loyal customers; and
• Use of more sophisticated tools for measuring the impact of marketing initiatives, such as CLV and multi-touch attribution, is currently low but on the rise.

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) Special Reports Thu, 06 Dec 2018 11:35:47 -0500
70% Of Grocery Shoppers Believe These Retailers Value Their Loyalty https://www.retailtouchpoints.com/resources/type/infographics/70-of-grocery-shoppers-believe-these-retailers-value-their-loyalty https://www.retailtouchpoints.com/resources/type/infographics/70-of-grocery-shoppers-believe-these-retailers-value-their-loyalty 70% Of Grocery Shoppers Believe These Retailers Value Their Loyalty

Retailers often complain that shopper loyalty is a thing of the past, that consumers are all too willing to switch brands when offered a lower price or a perk like free shipping. But shoppers have their own complaints in this area: just over 30% of consumers feel that the general run of stores and restaurants do not value their customers' loyalty.

The good news for at least some retailers is that consumer perceptions vary widely by retail vertical: 70% of grocery store shoppers and 66% of pharmacy customers feel their loyalty is valued by these retailers, although only 52% of consumers have those warm feelings about major retailers.

Learn more about which reward types are best at creating customer loyalty in this infographic from Dosh.

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Source: Dosh.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 03 Dec 2018 10:35:54 -0500
Last Mile Delivery: What Shoppers Want And How To Save Retail https://www.retailtouchpoints.com/resources/type/white-papers/last-mile-delivery-what-shoppers-want-and-how-to-save-retail https://www.retailtouchpoints.com/resources/type/white-papers/last-mile-delivery-what-shoppers-want-and-how-to-save-retail Last Mile Delivery: What Shoppers Want And How To Save Retail

Companies like Amazon have trained shoppers to expect fast, free shipping and full control over the delivery experience, prompting other retailers to try to meet those expectations. But many retailers are struggling to compete due to a number of supply chain challenges, including rising costs.

Download this report to learn why:

  • 84% of shoppers are unlikely to shop with a brand again after a poor last mile delivery experience;
  • 98% of shoppers say that delivery impacts their brand loyalty; and
  • Shoppers are 41% more likely to look for self-service shipping capabilities in 2018 vs. 2017.

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 30 Nov 2018 12:30:03 -0500
Why Millennial Consumers Want Personalized Customer Service https://www.retailtouchpoints.com/resources/type/e-books/why-millennial-consumers-want-personalized-customer-service https://www.retailtouchpoints.com/resources/type/e-books/why-millennial-consumers-want-personalized-customer-service Why Millennial Consumers Want Personalized Customer Service

According to Deloitte, millennials will comprise up to 50% of the global workforce and are expected to control between $19 trillion and $24 trillion on a global scale by 2020. Organizations in all industries must take this demographic seriously in terms of both its buying power and influence on market trends.

This e-Book includes key data from several TimeTrade surveys, which offer details on millennials that will benefit all types and sizes of retailers. Gain access to insights including:

  • 75% of millennials use mobile devices for price comparison;
  • 87% would abandon a dressing room — and the store altogether — if an associate is not readily available to help them; and
  • 71% like the option of being able to go to a physical store operated by former pureplay e-commerce retailers such as Amazon, Warby Parker and Bonobos.

Download the e-Book now!


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feed@retailtouchpoints.com (Roman Aguila) E-books Thu, 29 Nov 2018 14:18:08 -0500
Which Payment Innovations Will Resonate With Your Customers? https://www.retailtouchpoints.com/features/special-reports/which-payment-innovations-will-resonate-with-your-customers https://www.retailtouchpoints.com/features/special-reports/which-payment-innovations-will-resonate-with-your-customers Which Payment Innovations Will Resonate With Your Customers?

As retailing has expanded into new formats and touch points — from cashierless stores to in-car and voice-enabled commerce — one element has remained constant: the need for secure, convenient and friction-free payment. The payment industry has responded with innovative solutions, both from established players and newer entrants.

The challenge for retailers? Making the best choices in a diverse and fast-changing landscape. Adding a new payment option can be an expensive proposition for a retailer, particularly if it means installing or modifying in-store payment terminals. Additionally, retailers are always on the lookout for ways to minimize the swipe fees charged by credit card companies, while still offering customers a wide range of payment options.

This special report examines key retail industry payment trends and innovations, including:

  • Moves by retailers and online marketplaces, including Amazon and Alibaba, further into the payment ecosystem;
  • New payment options, such as interest-free split payments, to address lower credit card usage among younger consumers;
  • The impact of increased online fraud rates;
  • Growth prospects for new customer identification and authentication tools; and
  • Future prospects for autonomous, automatically scheduled payments.

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) Special Reports Thu, 29 Nov 2018 10:46:08 -0500
Driving Revenue Faster: Why Product Information Management Matters https://www.retailtouchpoints.com/resources/type/e-books/driving-revenue-faster-why-product-information-management-matters https://www.retailtouchpoints.com/resources/type/e-books/driving-revenue-faster-why-product-information-management-matters Driving Revenue Faster: Why Product Information Management Matters

Positive revenue momentum: it's a scintillating phrase for all companies. Everyone wants it: investors, the CEO, management and even employees. Stakeholders want revenue that is growing and climbing faster. Even among the fastest growing companies, key leaders and advisors are always asking "how can we accelerate revenue and improve margins?"

You need to make sure you have solid answers to this central question and a well thought out plan to create momentum for your entire company.

Download this e-Book to find out:

  • How to sell more - whatever the product may be;
  • How to improve internal processes that impede revenue growth;
  • How to facilitate a revenue-growth organization; and
  • Ways to drive customer experience.

Download the e-Book now!


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feed@retailtouchpoints.com (Roman Aguila) E-books Tue, 27 Nov 2018 13:26:46 -0500
Reviews Sway Buying Decisions For 67% Of Consumers https://www.retailtouchpoints.com/resources/type/infographics/reviews-sway-buying-decisions-for-67-of-consumers https://www.retailtouchpoints.com/resources/type/infographics/reviews-sway-buying-decisions-for-67-of-consumers Reviews Sway Buying Decisions For 67% Of Consumers

More than two thirds (67%) of consumers say reviews influence their decision to buy a product, or to leave it on the shelf. The power of reviews, whether positive or negative, is significant: 88% of shoppers say they believe reviews as much as a personal recommendation from a friend.

Other stats on consumer buying behavior in the digital age:

81% of shoppers perform a search online before buying a product, and "near me" is the most popular search phrase to look for stores or products;
35% of consumers carry their smartphone with them while shopping in-store to compare prices; and
89% of consumers will stop transacting with a business after experiencing poor customer service.

Learn more in this infographic from Connext Digital.

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Source: Connext Digital.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 26 Nov 2018 09:38:51 -0500
Boosting Omnichannel Sales With Data-Driven Marketing https://www.retailtouchpoints.com/resources/type/white-papers/boosting-omnichannel-sales-with-data-driven-marketing https://www.retailtouchpoints.com/resources/type/white-papers/boosting-omnichannel-sales-with-data-driven-marketing Boosting Omnichannel Sales With Data-Driven Marketing

Whether evaluating, comparing or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel strategies — from in-store location-based campaigns to social media — allow marketing teams to deliver relevant personalized experiences.

To better understand the behaviors, preferences and influence of target consumers, many retailers are turning to a new breed of machine learning and predictive analytics tools to make sense of their growing volume of data.

Download this white paper to discover how you can boost omnichannel sales with data-driven marketing. You'll learn how data-driven applications can:

  • Blend internal and third-party data to facilitate collaboration between marketing and sales;
  • Offer role-based business suggestions that guide all teams towards a common goal; and
  • Decipher the growing volume, variety and velocity of data to yield the most efficient outcomes.

Download the white paper now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Wed, 21 Nov 2018 13:28:24 -0500
Smartphones Will Generate Nearly 70% Of Holiday E-Commerce Visits https://www.retailtouchpoints.com/resources/type/infographics/smartphones-will-generate-nearly-70-of-holiday-e-commerce-visits https://www.retailtouchpoints.com/resources/type/infographics/smartphones-will-generate-nearly-70-of-holiday-e-commerce-visits Smartphones Will Generate Nearly 70% Of Holiday E-Commerce Visits

Mobile is the magic word this holiday season, when smartphones will account for nearly 70% of all e-Commerce site visits. But mobile also can help drive brick-and-mortar traffic: retailers have a 58% probability of converting a smartphone shopper into an in-store purchaser.

On Cyber Monday, time mobile promotions for the morning and early afternoon when smartphone shopping is dominant. Consumers don't move to their PCs for shopping until the evening.

Get more holiday tips in this infographic from causal iQ.

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Source: causal iQ.

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feed@retailtouchpoints.com (Roman Aguila) Infographics Mon, 19 Nov 2018 09:42:43 -0500