Resource Center - Retail TouchPoints - Retail TouchPoints Sat, 20 Apr 2019 12:54:13 -0400 RTP en-gb 54% Of Retailers Forecast Significant Revenue Growth From Recurring Purchases 54% Of Retailers Forecast Significant Revenue Growth From Recurring Purchases

It's no surprise that retailers like programs that provide them with recurring revenue streams: 65% currently offer some kind of a subscription program, and another 22% are considering adding one in 2019. A majority (54%) expect "significant growth" in revenue this year and beyond from recurring customer purchases.

Retailers cite a range of benefits from these programs:

  • Greater revenue (67%);
  • Greater profitability (61%);
  • Improved predictability (50%).

Learn more about retailers' drive for recurring revenue in this infographic from Napco Research.

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Source: Napco Research.

]]> (Roman Aguila) Infographics Mon, 15 Apr 2019 10:02:34 -0400
Overcoming Payment Declines: A Guide For E-Commerce Merchants Overcoming Payment Declines: A Guide For E-Commerce Merchants

Not only is 1 in every 10 e-Commerce dollars declined during payment authorization, but data reveals that up to 70% of these orders are placed by legitimate customers who can afford to make the purchase. Besides denying merchants legitimate sales, unexplained declines frustrate shoppers, who may blame the retailer.

So, how can merchants fight back?

This guide will help merchants understand the mostly invisible problem of payment declines and reveal how to recover lost revenue. You'll learn:

  • What payment declines are and why merchants should care;
  • Why it's so hard to measure their impact on your business;
  • The goods and retailers most likely to be affected;
  • Which customers most likely to experience payment declines; and
  • How merchants can recoup the lost revenue.

Download the guide now!

]]> (Roman Aguila) White Papers Fri, 12 Apr 2019 11:13:49 -0400
How Specialty Retail Can Succeed In The Age Of Amazon How Specialty Retail Can Succeed In The Age Of Amazon

While consumers value the deep product knowledge, enhanced customer service and ongoing relationships that specialty retailers can offer, it's often a challenge to get new customers into the store. Specialty retailers need a set of tools that leverage their unique strengths to help them win over a new generation of customers and keep them coming back.

Learn more about the effective methods specialty retailers can use to build on their unique business attributes by:

  • Enhancing existing customer relationships with personalization techniques that can attract and retain customers in a crowded marketplace;
  • Automating marketing outreach and customer communications via email, text, social channels and other consumer touch points;
  • Leveraging events, classes and other in-person experiences to grow store traffic, showcase the retailer's depth of product offerings and build community relationships;
  • Arming in-store associates with the information and product knowledge they need to enhance the sales process; and
  • Expanding the retailer's high-touch, information-intensive sales processes beyond the store to digital and social touch points.

Get the white paper now!

]]> (Roman Aguila) White Papers Wed, 10 Apr 2019 09:52:18 -0400
Scent Marketing Guide: The Nose Knows Scent Marketing Guide: The Nose Knows

More than half (59%) of customers would spend more money in a store that smells good, and specific scents can affect shoppers' mood: florals encourage people to linger, making them excellent for retail, while leather evokes a feeling of opulence that serves luxury brands well. Bloomingdales uses different scents in each department — lilac in lingerie, baby powder in infantwear and coconut in swimwear.

Learn more about how to turn smelling into selling in this infographic from FragranceX.

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Source: FragranceX.

]]> (Roman Aguila) Infographics Mon, 08 Apr 2019 09:53:08 -0400
Creating An Integrated Strategy For B2B Commerce Creating An Integrated Strategy For B2B Commerce

By integrating key solutions into their unified commerce platform, B2B merchants can manage mission-critical operational elements quickly and cost-effectively. The deployment of the right technology will also better equip sellers to deliver a frictionless and consistent buying experience, helping to maintain good customer satisfaction and retention.

In this e-Book, you'll learn how B2B retailers can manage their most pressing business issues and streamline their operations by tying both tax and shipping/fulfillment solutions into their e-Commerce platform.

Download the e-Book now and explore the benefits you can receive from:

  • Deploying a unified commerce platform that keeps B2B transactions separate from the retailer's B2C business, while aggregating data and centrally managing inventory, orders and customer information;
  • Integrating a tax solution that automatically deals with the patchwork of state and local rules and rates, while also providing the backup documentation that's needed in case of an audit. Such solutions are becoming even more important in the post-Wayfair tax environment, as states and localities seek additional sales tax revenues; and
  • Simplifying the last mile of shipping and post-purchase management by closely integrating with a third-party delivery specialist.

Download the e-Book now!

]]> (Roman Aguila) E-books Fri, 05 Apr 2019 12:07:39 -0400
State Of E-Commerce Delivery State Of E-Commerce Delivery

The e-Commerce battleground is increasingly focused on who can best meet growing consumer expectations for shopping experiences that are simple, fast, reliable and – above all – convenient.

It comes as no surprise, then, that customer-centric delivery now represents a key differentiation point for retailers looking to win the biggest share of consumer spend.

Providing deep insights into what consumers want when it comes to delivery, this report examines how the delivery choices shoppers encounter influence the online purchasing decisions they make. Key findings include:

  • 61% of shoppers said free delivery is their top consideration for the majority of purchases they make;
  • 81% are prepared to pay more for faster/more convenient delivery options including one-hour, same day, next day or Sunday delivery;
  • 65% now want e-Commerce providers to offer one-hour delivery in metropolitan areas;
  • 42% have abandoned their shopping baskets online because of slow delivery options; and
  • 51% said that if a personalized option were available to them, they would use it.

Check out the report now!

]]> (Roman Aguila) White Papers Fri, 05 Apr 2019 10:25:49 -0400
Mobile Projected To Reach 54% Of E-Commerce Sales By 2021 Mobile Projected To Reach 54% Of E-Commerce Sales By 2021

While mobile commerce accounted for 34% of global e-Commerce sales in 2017, the channel will continue to drive more growth: by 2021, m-Commerce is projected to reach 54% of digital sales worldwide.

Retailers seeking to grow their share of e-Commerce sales need a comprehensive marketing plan encompassing SEO, SEM, email and social media marketing, but they should pay special attention to mobile in-app advertising: 90% of the time users spend on smartphones (77% for tablets) involves using an app.

Learn more e-Commerce marketing tips in this infographic from Go People.

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Source: Go People.

]]> (Roman Aguila) Infographics Mon, 01 Apr 2019 11:23:00 -0400
80% Of Retail Managers Blame High Turnover, Understaffed Stores For Missing Goals 80% Of Retail Managers Blame High Turnover, Understaffed Stores For Missing Goals

As many as 35% of employees between the ages of 18 and 25 think their work schedules are inconsistent, and more than 50% leave their jobs for this reason. Outdated scheduling methods, such as creating work schedules manually, can lead to lower employee retention, decreased performance and lost revenue.

In fact, more than 80% of retail managers believe that high employee turnover and understaffed stores make it difficult to hit their stores' goals, while employees admit to wasting 50% of their time at work when they don't have a well-structured schedule. Discover the four steps to alleviating subpar scheduling in this infographic from SpotOn.

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Source: SpotOn.

]]> (Roman Aguila) Infographics Mon, 25 Mar 2019 09:52:38 -0400
Use Multiple Metrics To Measure Pop-Up Shop Success Use Multiple Metrics To Measure Pop-Up Shop Success

Retailers can (and should) use traditional quantitative metrics to track the success of their pop-up shops, but these are not sufficient on their own to measure the unique qualities of these shops. In addition to traditional metrics such as foot traffic, dwell times and the shop's impact on web site traffic, retailers also should use qualitative measures such as:

  • Pop-up shop associates' ability to witness and learn customer sentiment and purchase motivations;
  • How customers in pop-up shops respond to size, color and fit; and
  • How window design impacts foot traffic.

Discover the pros and cons of five different pop-up shop configurations, along with valuable pop-up retail statistics in this infographic from Colourfast.

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Source: Colourfast.

]]> (Roman Aguila) Infographics Mon, 18 Mar 2019 11:50:11 -0400
6 Data-Driven Lessons For Retailers From Black Friday And Cyber Monday 6 Data-Driven Lessons For Retailers From Black Friday And Cyber Monday

Take a deep dive into data from Black Friday and Cyber Monday 2018 to see how consumers are shopping and financing their purchases, and what retailers need to learn for 2019.

This report highlights the key consumer shopping trends from the biggest shopping weekend of the year, which will help retailers align their offerings to increase revenue. Discover six data-driven lessons from the biggest shopping weekend of the year, including:

  • Financing improves average order value by 3X;
  • Shoppers hold out for last-minute deals;
  • Longer-term financing and lower repayments attract consumers;
  • Multi-device browsing is shaping e-Commerce;
  • Millennials increasingly look for alternative financing options; and
  • Consumers shopped consistently shopping throughout the entire holiday weekend.

Check out the white paper now!

]]> (Roman Aguila) E-books Fri, 15 Mar 2019 12:54:57 -0400