White Papers - Retail TouchPoints - Retail TouchPoints https://www.retailtouchpoints.com Fri, 20 Sep 2019 10:44:34 -0400 RTP en-gb How To Create The Unified Experiences Your Buyers Crave https://www.retailtouchpoints.com/resources/type/white-papers/how-to-create-the-unified-experiences-your-buyers-crave https://www.retailtouchpoints.com/resources/type/white-papers/how-to-create-the-unified-experiences-your-buyers-crave How To Create The Unified Experiences Your Buyers Crave

Companies must be able to check all the boxes – offering informative and compelling content, the best products at the best prices, seamless purchasing, fast and free shipping and the ability to easily share their experiences with their community, both pre- and post-purchase.

To deliver on these evolving expectations, it's imperative to understand and manage every moment of the evolving customer journey. Check out this white paper to learn about:

  • 5 distinct stages of the buying journey;
  • How to analyze and interpret the customer journey;
  • 5 unique ways to optimize the journey for your shoppers; and
  • How brands like Build-a-Bear and Kate Spade create unified shopping experiences.

Download the white paper now!


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feed@retailtouchpoints.com (Mike Diana) White Papers Wed, 11 Sep 2019 14:33:19 -0400
How Mobile Is Redefining Loyalty https://www.retailtouchpoints.com/resources/type/white-papers/how-mobile-is-redefining-loyalty https://www.retailtouchpoints.com/resources/type/white-papers/how-mobile-is-redefining-loyalty How Mobile Is Redefining Loyalty

While convenience and cost are important factors in purchasing decisions, we also attach emotions to brands, and we remember our experiences with retailers. We want to be seen and treated as individuals, not as part of a demographic.

Like any relationship, shoppers want the brand to pay attention to what they want and to care about what their needs are. They want appreciation for loyalty – not just in cold hard cash or physical rewards, but in how the brand and its representatives interact with them. Are they a valued customer, or just a faceless number on a spreadsheet?

Download this white paper to find out how:

  • Mobile is redefining loyalty;
  • Brands like True Value and JetBlue are using gamification; and
  • New technologies have enhanced the loyalty programs of Disney, Hilton, Walgreens and more;

Check out the white paper!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 06 Sep 2019 16:39:21 -0400
A Complete Guide To Front-End Address Verification https://www.retailtouchpoints.com/resources/type/white-papers/a-complete-guide-to-front-end-address-verification https://www.retailtouchpoints.com/resources/type/white-papers/a-complete-guide-to-front-end-address-verification A Complete Guide To Front-End Address Verification

Most businesses rely on address verification to identify inaccuracies and verify missing data from manual data entries, while others use it to improve user experience. Verified customer address data is a critical component of location intelligence, helping to deliver enhanced digital experiences and better operational efficiency across industry sectors.

This guide covers everything you need to know about front-end address verification, including best practices for digital forms and checkout experiences, along with case studies from top retailers.

Check it out to learn:

  • The correct verification method for your business needs;
  • How to optimize your data capture experience for mobile;
  • The top mistakes to avoid while collecting data; and
  • How top retailers like Nordstrom and ASOS use address verification tools to improve the customer experience & their own data quality.

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Thu, 22 Aug 2019 12:12:56 -0400
B2B Personalization Buyers Guide: Finding The Right Solution And The Right Partner https://www.retailtouchpoints.com/resources/type/white-papers/b2b-personalization-buyers-guide-finding-the-right-solution-and-the-right-partner https://www.retailtouchpoints.com/resources/type/white-papers/b2b-personalization-buyers-guide-finding-the-right-solution-and-the-right-partner B2B Personalization Buyers Guide: Finding The Right Solution And The Right Partner

Personalization has become table stakes in many industries,
but B2B brings additional challenges. This makes selecting the
right vendor — not just the right solution — difficult. The sector has attracted attention from a wide variety of platform providers, some of which don't have the experience, expertise and ability to support the unique needs of B2B companies.

Moving your organization's personalization plans forward means first creating a strategy to find the right partner by getting past the buzzwords and marketing-speak that might be steering you in the wrong direction.

The process begins with a look inward at what you want to accomplish. Check out this guide to assess:

  • Different levels and types of personalization;
  • How to connect personalization to your brand;
  • The current vendor landscape; and
  • How to define important industry terms.

Check out the white paper!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Mon, 05 Aug 2019 10:57:14 -0400
Using An Omnichannel Retail Customer Data Platform To Create A Better Future https://www.retailtouchpoints.com/resources/type/white-papers/using-an-omnichannel-retail-customer-data-platform-to-create-a-better-future https://www.retailtouchpoints.com/resources/type/white-papers/using-an-omnichannel-retail-customer-data-platform-to-create-a-better-future Using An Omnichannel Retail Customer Data Platform To Create A Better Future

In the midst of e-Commerce growth, PARCO was faced with competing on convenience while marketing and maintaining its brick-and-mortar shopping outlets.

The company's goal was to employ a data-driven marketing strategy with one scalable system, garnering actionable insights to improve in- store customer service and increase customer lifetime value (CLV).

Check out this case study to learn more about the strategy that:

  • Delivered a 35% increase in store visits through deep digital insights from their loyalty app, POCKET PARCO;
  • Increased in-store traffic with IoT-driven promotions based on location and weather that drove a 25% purchase rate; and
  • Improved the repeat visit rate by 8% with insights based on unified survey, LTV and purchase data.

Download the white paper now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 12:01:29 -0400
The Retailer’s Guide: Seven Key Strategies To Grow Your Profits https://www.retailtouchpoints.com/resources/type/white-papers/the-retailer-s-guide-seven-key-strategies-to-grow-your-profits https://www.retailtouchpoints.com/resources/type/white-papers/the-retailer-s-guide-seven-key-strategies-to-grow-your-profits The Retailer’s Guide: Seven Key Strategies To Grow Your Profits

In this white paper, seven key strategies that organizations have used to grow their profits are explored. Ranging from actions for growing top-line revenue to managing regulatory burdens to simple cost-cutting tips, the seven strategies featured will help you free up scarce resources, maximize your company's strengths and grow your profits in 2019 and beyond.

You'll get strategies for:

  • Taking a 360-degree snapshot of your business;
  • Driving down costs by maximizing operational efficiency;
  • Fine-tuning your tax, regulation and compliance activities;
  • Selling more to your current customers;
  • Selling through more channels;
  • Identifying and exploiting new revenue streams; and
  • Expanding into global markets.

Get the report!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 11:25:31 -0400
From Data To Personalization: Mapping The Empowered Consumer Experience https://www.retailtouchpoints.com/resources/type/white-papers/from-data-to-personalization-mapping-the-empowered-consumer-experience https://www.retailtouchpoints.com/resources/type/white-papers/from-data-to-personalization-mapping-the-empowered-consumer-experience From Data To Personalization: Mapping The Empowered Consumer Experience

Today's sellers are surrounded by e-Commerce data. But most of it sits locked away, waiting for the day brands and retailers will unleash its true purpose.

Although data is constantly discussed, the terms are so vague — optimizing product data, making the most of consumer data — that it's virtually impossible to find any real meaning from it. This problem can no longer be ignored.

As e-Commerce continues to evolve at an incredible pace, data is emerging as the differentiator.

In this white paper, you'll discover how brands and retailers can leverage data to improve the entire buying process for their customers, including:

  • Why data is so important right now;
  • How to make the most of product data and consumer data;
  • Best practices for data transformation; and
  • Much more!

Download the report now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Fri, 26 Jul 2019 10:43:41 -0400
How Communications Platforms Drive Customer Engagement https://www.retailtouchpoints.com/resources/type/white-papers/how-communications-platforms-drive-customer-engagement https://www.retailtouchpoints.com/resources/type/white-papers/how-communications-platforms-drive-customer-engagement How Communications Platforms Drive Customer Engagement

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.

Organizations still using traditional communications methods are losing the customer experience battle. They need to modernize how they engage with customers, who are demanding more ways to interact with brands.

This report examines:

  • Reasons why organizations struggle to meet customer expectations;
  • How modern communications platforms are vital to winning in the customer experience;
  • Examples of organizations that put customer and employee experience first; and
  • Recommendations for evaluating communications platform providers.

Download the white paper now!


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feed@retailtouchpoints.com (Roman Aguila) White Papers Thu, 25 Jul 2019 17:45:53 -0400
Why You Can’t Ignore The Human Element When Deploying Omnichannel Technology https://www.retailtouchpoints.com/resources/type/white-papers/why-you-can-t-ignore-the-human-element-when-deploying-omnichannel-technology https://www.retailtouchpoints.com/resources/type/white-papers/why-you-can-t-ignore-the-human-element-when-deploying-omnichannel-technology Why You Can’t Ignore The Human Element When Deploying Omnichannel Technology

Even when a new solution is demonstrably better, faster and more feature-rich than the previous iteration, people tend to resist change.

This often-overlooked aspect of human nature can be a major stumbling block when retailers deploy upgraded omnichannel technology but neglect to use training, change management and other tools to secure user buy-in. Without this crucial step, retailers will never get the ROI they seek from their tech investment.

This white paper explores:

  • Initial steps for securing user buy-in;
  • Why change management is more than a "nice-to-have";
  • The latest training and education tools;
  • Using metrics that track interest, acceptance and adoption of new solutions; and
  • Establishing a long-term plan for ongoing change management.

Check out the white paper!


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feed@retailtouchpoints.com (Mike Diana) White Papers Tue, 16 Jul 2019 09:56:06 -0400
What US Consumers Want In 2019 https://www.retailtouchpoints.com/resources/type/white-papers/what-us-consumers-want-in-2019 https://www.retailtouchpoints.com/resources/type/white-papers/what-us-consumers-want-in-2019 What US Consumers Want In 2019

Today's shoppers have never had more options -- and for merchants, the margins for error have never been thinner. To decode today's eCommerce customers, 5,000 consumers were surveyed to reveal what inspires loyalty, how to build trust and what keeps them coming back.

Inside you'll find insights on:

  • When consumers shop and which devices they use;
  • The major roles that friction and fraud play in the customer experience;
  • What keeps a shopper from ultimately making a purchase;
  • How to court Millennial shoppers and why they're different from others; and
  • Factors that impact customer satisfaction and likelihood to return to a merchant.

Get the report!


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feed@retailtouchpoints.com (Mike Diana) White Papers Thu, 27 Jun 2019 13:41:03 -0400