In the midst of e-Commerce growth, PARCO was faced with competing on convenience while marketing and maintaining its brick-and-mortar shopping outlets.
The company's goal was to employ a data-driven marketing strategy with one scalable system, garnering actionable insights to improve in- store customer service and increase customer lifetime value (CLV).
Check out this case study to learn more about the strategy that:
- Delivered a 35% increase in store visits through deep digital insights from their loyalty app, POCKET PARCO;
- Increased in-store traffic with IoT-driven promotions based on location and weather that drove a 25% purchase rate; and
- Improved the repeat visit rate by 8% with insights based on unified survey, LTV and purchase data.
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