Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace. Today, our phones have become handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback and deepening brand loyalty.
In this report, Forrester lays out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail, including:
- Harnessing digital store tech to help associates be productive and create better in-store customer experiences;
- Investing in services that connect with and leverage enterprise systems; and
- Driving the store agenda with new digital touch points.
Check out the report now!