As retailers continue to refine their service, delivery, and data-driven personalization efforts, presentation has become a new competitive field in 2019 — and it will never be more critical than during the holiday retail surge.
Check out this report — based on a broad survey of retailers preparing for 2019 holiday sales — to learn about the new presentation strategies and content types retailers are focusing on. Key findings include:
- For most retailers, mobile content will be an important (38%) or critical (32%) contributor to their product presentation strategy in the 2019 holiday season;
- Nearly half of respondents would either use (20%) or test (29%) gated exclusive offers to improve conversion rates; and
- Mobile (32%), interactive (31%) and exclusive (25%) content top the list of content types retailers are planning to use to present products.