For this new shopper study, 1,500 consumers shared their preferences for receiving mobile offers, coupons and loyalty information from retailers.
The research revealed that mobile preferences are very personal: every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, email. Retailers that respond to consumer preferences are more likely to increase sales and keep customers engaged.
Some highlights from the report include:
- Both text messages and email work as the preferred ways to send promotional messages, coupons and offers;
- Consumers value mobile coupons, and will share personal information to receive these offers; and
- Mobile apps don't work for consumers trying to access loyalty program information from their phones.
Download the full report now!