As many as 75% of consumers want retailers to use personal information to improve the shopping experience; and 77% said they would trust businesses more if they explained how they are leveraging personal data. But how can retailers deliver this strategy?
The first step is determining where to personalize. Just 17% of retailers are personalizing search results; and only 22% personalize on category pages, according to an e-tailing group study.
This white paper provides an overview of the state of personalization in retail, and details 5 steps to creating a shopper-centric discovery experience.
Fill out the form below to download a complimentary copy of the white paper, titled: Shopper-Centric Discovery: The Missing Piece Of Your Personalization Strategy.
