SMS is a powerful marketing vehicle – one that has become an essential way to engage with today's consumers. The dilemma for marketers is that text message marketing solutions too often are technical and complex to use.
This white paper outlines the 10 must-have characteristics that marketers need for successful text message marketing campaigns, including:
- Tight integration with a digital coupon solution;
- Robust tracking and reporting; and
- An intuitive interface.
Download the white paper now!