Companies must be able to check all the boxes – offering informative and compelling content, the best products at the best prices, seamless purchasing, fast and free shipping and the ability to easily share their experiences with their community, both pre- and post-purchase.
To deliver on these evolving expectations, it's imperative to understand and manage every moment of the evolving customer journey. Check out this white paper to learn about:
- 5 distinct stages of the buying journey;
- How to analyze and interpret the customer journey;
- 5 unique ways to optimize the journey for your shoppers; and
- How brands like Build-a-Bear and Kate Spade create unified shopping experiences.