It's not enough to have a great product; retailers must differentiate at a deeper level if they want to win the hearts and wallets of consumers. But what do modern consumers desire? And how do current loyalty programs stack up?
Check out this white paper to learn how to create a loyalty program for the modern consumer. You'll learn:
- Strategies that attract a modern consumer;
- How to create differentiation in your loyalty program;
- What consumers expect in return for being a member; and
- How brands like lululemon, Sephora and Target created successful programs.