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How Specialty Retail Can Succeed In The Age Of Amazon

How Specialty Retail Can Succeed In The Age Of Amazon

While consumers value the deep product knowledge, enhanced customer service and ongoing relationships that specialty retailers can offer, it's often a challenge to get new customers into the store. Specialty retailers need a set of tools that leverage their unique strengths to help them win over a new generation of customers and keep them coming back.

Learn more about the effective methods specialty retailers can use to build on their unique business attributes by:

  • Enhancing existing customer relationships with personalization techniques that can attract and retain customers in a crowded marketplace;
  • Automating marketing outreach and customer communications via email, text, social channels and other consumer touch points;
  • Leveraging events, classes and other in-person experiences to grow store traffic, showcase the retailer's depth of product offerings and build community relationships;
  • Arming in-store associates with the information and product knowledge they need to enhance the sales process; and
  • Expanding the retailer's high-touch, information-intensive sales processes beyond the store to digital and social touch points.

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