While convenience and cost are important factors in purchasing decisions, we also attach emotions to brands, and we remember our experiences with retailers. We want to be seen and treated as individuals, not as part of a demographic.
Like any relationship, shoppers want the brand to pay attention to what they want and to care about what their needs are. They want appreciation for loyalty – not just in cold hard cash or physical rewards, but in how the brand and its representatives interact with them. Are they a valued customer, or just a faceless number on a spreadsheet?
Download this white paper to find out how:
- Mobile is redefining loyalty;
- Brands like True Value and JetBlue are using gamification; and
- New technologies have enhanced the loyalty programs of Disney, Hilton, Walgreens and more;