As competitive differentiation has become more important than ever, retailers are challenged with “bridging the gap” between online and offline shopping channels. This white paper analyzes the results of the recently published Customer Experience Benchmark Survey conducted by Retail TouchPoints, tekservePOS and IBM. The research uncovered the tools, technologies and techniques retailers are utilizing to enhance the in-store shopping experience. Download now to learn more about retailers’ priorities for automating the in-store shopping experience in 2011, as well as some of the limitations in “digitizing” the store to make it comparable to the web experience.
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