Just 37% of retailers report that they are providing a consistent multichannel marketing message across all channels. Yet, 65% of retail executives said that providing the best customer experience is a top priority when it comes to investments in sales and marketing technologies.
In this exclusive survey report, titled: Breaking Through Customer Engagement Barriers With Innovative Marketing and Technologies, retail marketers will learn how to tackle 9 key marketing, data and technology issues.
Retailers are struggling to juggle marketing priorities as they move toward future business success. Brick-and-mortar stores will continue to receive at least half (50%) of marketing allocations, with brand websites grabbing 31% and mobile smartphones reaching 9%.
To learn more, fill out the form below to receive a complimentary copy of the report.
