Whether evaluating, comparing or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel strategies — from in-store location-based campaigns to social media — allow marketing teams to deliver relevant personalized experiences.
To better understand the behaviors, preferences and influence of target consumers, many retailers are turning to a new breed of machine learning and predictive analytics tools to make sense of their growing volume of data.
Download this white paper to discover how you can boost omnichannel sales with data-driven marketing. You'll learn how data-driven applications can:
- Blend internal and third-party data to facilitate collaboration between marketing and sales;
- Offer role-based business suggestions that guide all teams towards a common goal; and
- Decipher the growing volume, variety and velocity of data to yield the most efficient outcomes.