Personalization has become table stakes in many industries,
but B2B brings additional challenges. This makes selecting the
right vendor — not just the right solution — difficult. The sector has attracted attention from a wide variety of platform providers, some of which don't have the experience, expertise and ability to support the unique needs of B2B companies.
Moving your organization's personalization plans forward means first creating a strategy to find the right partner by getting past the buzzwords and marketing-speak that might be steering you in the wrong direction.
The process begins with a look inward at what you want to accomplish. Check out this guide to assess:
- Different levels and types of personalization;
- How to connect personalization to your brand;
- The current vendor landscape; and
- How to define important industry terms.
Check out the white paper!