To build a strong e-Commerce marketing program, retailers must stop treating all of their customers the same, and start using customer behavior to inform when and how to communicate with them.
This whitepaper identifies eight campaigns every e-Commerce marketer must implement to succeed in 2018, and provides tips and tricks to delivering effective campaigns, including:
- Why the welcome series is important to making a great first impression to the shopper;
- How to approach cart and browse abandonment; and
- Why retailers should personalize birthday messages.