It is easier and costs less to retain a current customer vs. acquiring a new one. But while loyalty programs are designed to help win the battle of customer retention, only 9.5% of shoppers are actively using their loyalty accounts. Download this white paper to learn how to find the sweet spot of loyalty success.
To improve the use and impact of their loyalty programs, retailers need to bridge the gap between loyalty program success and failure. This white paper outlines the 5 steps for delivering a successful loyalty program.
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