Personalization, performance and product promotion are three of the key challenges digital commerce companies wrestle with. And all of these initiatives must consistently be measured against an engaging customer experience (CX). With customers punishing brands that provide poor experiences, what are the efforts that go into that wrestling — and how do they measure up to what other firms are doing?
To find these answers, Retail TouchPoints surveyed retail companies doing $100 million or more in sales.
Check out this report to learn:
- Why performance, product findability and CX are top e-Tailers' concerns;
- If retailers are using the right tools to predict shopper intent; and
- The top tech retailers are using to deliver hyper-personalized experiences.