Though the customer experience is the key to success, retailers that are thriving do not attempt to provide something for everyone; that's Amazon's strategy.
Retailers that differentiate within their categories craft relevant and immersive experiences that align with their target customers' wants, needs and core values.
Check out this iPaper to learn the four guiding principles that have helped these retailers create organizations driven by a desire to delight customers in every interaction, including:
- Making customer delight your new mantra;
- Achieving deep customer understanding;
- Cultivating a culture of trust; and
- Letting go of bad retail practices.
Access the iPaper to learn more!