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Will Shoppers Share More Info For A Better Shopping Experience? [Infographic]

 
A growing number of consumers are willing to trade their personal information for a more personalized shopping experience, according to a recent IBM study.  As many as 75% of consumers are willing to share information about their media usage, while 61% are willing to identify themselves by name and address. This infographic highlights the different types of information shoppers are willing to share in exchange for a better shopping experience.

 
A growing number of consumers are willing to trade their personal information for a more personalized shopping experience, according to a recent IBM study.  As many as 75% of consumers are willing to share information about their media usage, while 61% are willing to identify themselves by name and address. This infographic highlights the different types of information shoppers are willing to share in exchange for a better shopping experience.

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