Unique Private Label Brands Deliver 2% Sales Bonus

By giving retailers a clear point of competitive differentiation, private label brands provide merchants with a bottom-line boost: 2% more sales stem from unique private label brands compared to unique national brands. And while private label brands average only 9% of the total items purchased, their share of total sales is more than twice as high, at 20%. Discover the many benefits of private label products in this infographic from Daymon.

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IG DaymonInsights 11.14.17

Source: Daymon

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