Economics and demographics are making it imperative for retailers to accommodate Spanish speakers and Hispanic culture — and quickly. In the U.S., 40.5 million people speak Spanish, making it the country’s number-two language. Hispanics currently make up 18% of the U.S. population, but that percentage is projected to top 30% by 2060. Hispanics’ $1.4 trillion in purchasing power is nearly 10% of the U.S. total.
For retailers with global ambitions, Spanish is a good investment: more than 400 million people consider Spanish their mother tongue, making it the world’s second-most spoken language. It’s also the third-most used language on the Internet. Learn more in this infographic from MotionPoint.