People are apparently not turning off their phones at the Thanksgiving table (rude!). In 2017, the holiday saw the highest level of mobile sales of the entire extended weekend. Thanksgiving was the third-highest day for overall page views, trailing Black Friday and Cyber Monday.
The big message for marketers: consumers start their research early. Page views begin climbing in early November and see another uptick toward the middle of the month, during Veterans Day weekend.
Some other treats in this holiday preview infographic from Bazaarvoice:
- Apparel conversion rates are expected to reach 8.82% during the holidays, with page view increases early in December and the period right after Christmas, as people get their wardrobes ready for holiday parties.
- When consumers are prepping for holiday travel, luggage page views climb from Nov. 20 to Nov. 30, and then again during the first two Mondays and Tuesdays in December.
Source: Bazaarvoice.
