Mobile is the magic word this holiday season, when smartphones will account for nearly 70% of all e-Commerce site visits. But mobile also can help drive brick-and-mortar traffic: retailers have a 58% probability of converting a smartphone shopper into an in-store purchaser.
On Cyber Monday, time mobile promotions for the morning and early afternoon when smartphone shopping is dominant. Consumers don't move to their PCs for shopping until the evening.
Get more holiday tips in this infographic from causal iQ.
Source: causal iQ.