Nearly two thirds (64%) of consumers like the idea of using virtual reality (VR) technology to preselect items to try on in-store. Consumers also showed enthusiasm for other technologies that simplify their shopping experience: 58% like the concept of grocers suggesting a shopping list based on purchase, social and environmental data.
Still, there is still a sharp divide between helpful and overbearing: 54% don’t like the idea of auto-fulfillment with pre-payment based on AI algorithms. Even more consumers, 57%, find apparel recommendations based on their social media profiles “invasive.”
Discover more results of the Predictions On Innovation survey covering consumer attitudes toward technology in this infographic from Oracle Retail.
Source: Oracle Retail
