The most effective time for brick-and-mortar retailers to engage with customers is while they are within the four walls of the store, but nearly two thirds of retailers don't take advantage of this golden opportunity. Only 35% of retailers analyze in-store customer data in real time.
Even those retailers that do gather data face high hurdles: 71% use their POS systems, meaning there's little chance to influence customers while they are still in the process of making purchase decisions. Half of retailers use WiFi, but 11% use no existing retail technology to gather data.
Discover more about how brick-and-mortar retailers are (and are not) engaging with their customers in this infographic from Velocity Worldwide.
Source: Velocity Worldwide