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Loyal Customers Are Great, But 'Brand Advocates' Are Even Better

Retailers prize their loyal customers, and with good reason. But brand advocates — customers who use today's many word-of-mouth channels to trumpet a product's or a retailer's virtues — are an even bigger prize: 83% of brand advocates are more likely to share information than an average customer, and 90% are more likely to write a positive review. They also put their money where their mouths are, spending twice as much as the average customer.

According to this infographic from Spendsetter, brand advocates with large social networks are the most valuable, since 92% of all consumers trust brand recommendations from people they know.

Retailers prize their loyal customers, and with good reason. But brand advocates — customers who use today's many word-of-mouth channels to trumpet a product's or a retailer's virtues — are an even bigger prize: 83% of brand advocates are more likely to share information than an average customer, and 90% are more likely to write a positive review. They also put their money where their mouths are, spending twice as much as the average customer.

According to this infographic from Spendsetter, brand advocates with large social networks are the most valuable, since 92% of all consumers trust brand recommendations from people they know.

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IG Edgecase 2.16.16

Source: Spendsetter

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