Like everything else about Amazon, its product count is massive — even if you don't count the enormous contributions of the 185,000+ sellers on the Marketplace. Amazon sells more than 12 million products, not including books, media, wine and services. When Amazon Marketplace sellers are factored in, the total product count balloons to more than 353 million.
According to this infographic from 360pi, some of Amazon's most impressive assortments are in categories that traditionally have been the "bread and butter" for department stores and big box retailers, including:
- Clothing, shoes and jewelry (33.4 million products sold by Amazon and the Marketplace);
- Tools and home improvement (11.1 million products sold); and
- Home and kitchen (64.3 million sold). This is a particularly strong category for Amazon Marketplace: 60% of the Top 10 sellers primarily focus on this category.