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Digital Guidance Could Recover 60% Of Abandoned Online Orders

Online shoppers abandon more than $4 trillion in orders each year, but providing digital guidance could recover as much as 60% of the total, or $2.75 trillion. Some of the most common friction points that impede conversions include:

  • Failed promo codes at checkout;
  • • Confusion on form completions;
  • • Login and password errors;
  • • Trouble selecting the best product or service; and
  • • Struggles in locating a product.

Learn more about the impact digital guidance can have in raising conversion rates in this infographic from Moxie.

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Source: Moxie

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