Cultivating the loyalty that leads to repeat purchases isn't easy, but it's worth the effort. Customers spend 67% more in months 31 to 36 of a retail relationship compared to their first six months.
Loyal customers with a connection to the brand help bring in more loyal customers through referrals, which also generate additional sales. For example, over three years, referred customers of online grocers spent an additional 75% compared to one-time buyers. For electronics and apparel, referred customers brought in 50% more sales.
Discover more customer loyalty secrets in this infographic from Semarchy.