Consumers seeking holiday gifts are increasingly turning to commerce-related editorial content, according to the Holiday 2017 eCommerce Report.
Key takeaways from the research include:
- Publishers experience a 15% increase in earnings-per-click and a 23% increase in conversion rates for commerce-related content;
- Black Friday online traffic surges 3X more than the holiday average, driving 32% more clicks per day for commerce-related content; and
- Mobile traffic around Black Friday was 3.3X above the holiday average, but conversions lagged behind content consumption.
This infographic from Skimlinks also features data on the top performing product categories during the holiday season.