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Are Retailers Missing The Mark With Key Holiday Offerings?

One lesson children learn early on is that they don't usually get everything they want during the holidays: There's always a scratchy sweater or an inedible fruitcake among the goodies. Recent research indicates that the holidays also bring significant mismatches between what consumers want and what retailers are able (or willing) to provide.

For example, while 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) seek buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.

See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.

One lesson children learn early on is that they don't usually get everything they want during the holidays: There's always a scratchy sweater or an inedible fruitcake among the goodies. Recent research indicates that the holidays also bring significant mismatches between what consumers want and what retailers are able (or willing) to provide.

For example, while 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) seek buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.

See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.

[click to expand]

IG Listrak 11.24.15

Source: Listrak

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