Clothing and accessories purchased online are the most likely items to be sent back to the retailer. Apparel return rates spike even higher in the post-holiday period, when the usual issues around fit, color and style are exacerbated by the fact that many items have been purchased as gifts.
Across Europe, the most returned gifts in the post-holiday period are:
- Clothing and accessories (75%);
- Electronics (27%);
- Shoes (23%);
- Beauty and personal products (15%);
- Outdoor and sports gear (7%); and
- Food (6%).
Learn more about returns in this infographic from Website Builder Expert.
Source: Website Builder Expert.