Increasing web site traffic is an e-Commerce business basic, and one of the most effective ways to attract visitors is by building and nourishing online links. Retailers and brands can:
- Conduct, publish and promote industry-specific interviews of influential people;
- Reach out to partners, clients, professional organizations and affiliates to get backlinks;
- Link out to influencers who are relevant to your customer base; they will check your content, share it on social media and/or link to it; and
- Sign up on the HARO (Help A Reporter Out) web site, subscribe to relevant topics and provide answers and insights to journalists, then check to see if your insights were used in media coverage.
Get step-by-step directions for all nine link-building tactics in this infographic from Spiralytics.