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9 Steps To Improved Product Development

Private label is big business: Kantar Consulting data shows that 85% of the U.S. population buys private label products. As retailers increasingly compete with direct-to-consumer brands, they will need to sharpen their product development skills.

This end-to-end checklist for product development goes from evaluating whether the proposed product will meet customers' needs, through researching legal and regulatory implications to creating a product prototype and preparing for its launch. Get the details in this infographic from Bicerano & Associates.

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Source: Bicerano & Associates.

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