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71% Of Consumers Who View Videos Make Purchases

Whether a retailer is a big box giant or a mom-and-pop shop, video has proven to be a solid investment for businesses to engage with consumers:

  • 4X as many consumers prefer to watch videos about products than read about them; and
  • 71% of consumers who viewed a video ended up making a purchase.

Perhaps surprisingly, SMBs create as many or more videos than large retailers. Businesses with less than $5 million in annual revenue publish 16 videos per month, and 87% of marketers had a positive ROI with digital video. Learn more about best practices for leveraging video in this infographic from Score.

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Source: Score

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