Whether a retailer is a big box giant or a mom-and-pop shop, video has proven to be a solid investment for businesses to engage with consumers:
- 4X as many consumers prefer to watch videos about products than read about them; and
- 71% of consumers who viewed a video ended up making a purchase.
Perhaps surprisingly, SMBs create as many or more videos than large retailers. Businesses with less than $5 million in annual revenue publish 16 videos per month, and 87% of marketers had a positive ROI with digital video. Learn more about best practices for leveraging video in this infographic from Score.