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7 Tips To Sharpen Mom-And-Pop Shops’ Competitive Edge

Mom-and-pop businesses comprise 70% of U.S. enterprises, so maintaining a healthy small-business sector is vital to the overall economy — and to retail in particular. These seven data-driven tips are designed to let mom-and-pop shops compete with their larger rivals:

  • Display products on your web site to boost in-store sales;
  • Optimize your checkout line to keep customers from waiting;
  • Support "Shop Local" campaigns to engage the community;
  • Offer niche products your big-box competitors don't have;
  • Get to know your customers on a personal level;
  • Take advantage of mobile offers to incentivize shoppers; and
  • Train your sales staff to be customer service experts.

Get more details and learn about common business misconceptions in this infographic from Fundera.

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Source: Fundera.

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