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53% Of Consumers Rate Quality As Top Purchase Influencer

More than half (53%) of consumers rate quality as the most important factor when considering a purchase, compared to 38% for price. Shoppers' desire for higher value rather than a lower price may be draining discounts of their power to motivate a sale.

From March to December 2017, discounts' influence dropped across key product categories:

  • Smartphones (26%);
  • Home electronics (27%);
  • Home appliances (36%);
  • Vehicles (74%); and
  • Furniture (98%).

Learn more in this infographic from First Insight.

[click to expand]

Source: First Insight.

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