In the social media realm, following brands on Twitter or “liking” them on Facebook are not the only ways consumers are motivated to make purchase decisions. As many as 75% of consumers respond positively to open recommendations on social media sites based on the brands they follow. This Digitas infographic highlights four key points retailers should consider when investing in social commerce, including addressing security concerns and engaging with shoppers via mobile devices.
In the social media realm, following brands on Twitter or “liking” them on Facebook are not the only ways consumers are motivated to make purchase decisions. As many as 75% of consumers respond positively to open recommendations on social media sites based on the brands they follow. This Digitas infographic highlights four key points retailers should consider when investing in social commerce, including addressing security concerns and engaging with shoppers via mobile devices.
